InMobi Commerce, an innovative advertising technology platform for retailers and eCommerce companies, today announced a retail media advertising partnership with Point Pickup, the leading enterprise-only, retail-branded provider of fulfillment and last-mile delivery services for the country’s top retailers. InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers.
As consumers continue to shift their shopping habits online, outreach strategies have been forced to evolve. InMobi Commerce enables Point Pickup’s retail partners to participate in this impactful product discovery method by powering full-funnel immersive experiences like high-impact native video products, which enhance standard retail media offerings, like sponsored product ads. Recent data suggests that shoppers who watch a product video are 85% more likely to purchase.
Through this partnership, grocers across Point Pickup’s GrocerKey network will incorporate InMobi Commerce’s retail media ad experiences into their ecommerce sites, providing advertisers with premium content that helps drive increased engagement and return on investment.
Currently, consumer packaged goods (CPG) advertisers account for a large majority of retail media ad spend in the grocery space. In fact, 85% of CPG brands are planning to move additional marketing dollars toward retail media networks. But, as retail media inventory and pricing become more competitive, CPGs are actively diversifying their media mix to bring affordability and innovation to their media spends. Retail Media platforms like InMobi Commerce bridge the divide between larger and smaller retailers that traditionally do not have the resources to build advanced retail media solutions and attract full-funnel budgets from brands.
“The most progressive grocers and CPG brands are moving away from the traditional separation between brand and performance to a seamless integration of both; consumers have come to expect more from their online experiences: dynamic and emotive video as well as new ways to engage and interact,” says Lee Lambeth, Vice President of Client Success at Point Pickup. “Retail media is a proven solution to combine media opportunities across our business and drive sales; it plays an integral role in our efforts to better reach customers, help them discover new brands and create an engaging online shopping experience.”
“Retail media has the chance deliver consumer experiences that power full-funnel, AI-supported marketing, giving brands the opportunity to foster trust and connection with their audiences in an intimate environment,” says Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Ads. “Retail media is the future of advertising and launching automated campaigns within InMobi’s platform makes it simple for advertisers across all verticals, including grocery, to auto-optimize and determine the true impact of their efforts.”
As result of the partnership between InMobi and Point Pickup, CPG brands can operate on a cutting-edge, AI-powered platform and start by placing high-impact ad experiences with only one buy. Through automated campaigns, advertisers can see the real-time impact of their ad dollars without the heavy lifting. Once they select their budget, return on advertising spend (ROAS) goal and campaign duration, advertisers can allow automated optimization, reporting and closed-loop attribution to determine the brand awareness and product sales goals in comparison to their KPIs.
Supporting all retail verticals—including consumer packaged goods, consumer electronics as well as apparel and beauty—InMobi Commerce helps retailers successfully capitalize on the growing retail media market opportunity. Leveraging InMobi’s deep ad tech expertise, InMobi Commerce provides a supply-side platform for retailers to offer premium ad space and connect brands with high-intent shoppers as they research, browse and shop online.
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