As online shoppers increasingly expect fast, relevant, and personalized experiences, ecommerce search managers and merchandisers are under growing pressure to optimize every aspect of the search journey. Yet many teams lack the visibility they need into how shoppers interact with onsite search and navigation—and how those behaviors translate into revenue. Traditional analytics tools often fall short, failing to connect shopper intent with the performance of merchandising strategies. That gap makes it difficult to uncover what’s working, what’s not, and where to focus next. FindTuner 3.9 bridges the gap with a purpose-built Insights feature that turns shopper behavior into clear, actionable guidance.
Actionable Insights that Drive Revenue and Efficiency
FindTuner Insights provides actionable analytics based on shopper behavior, helping merchandisers understand how shoppers interact with search and navigation as well as the impact of merchandising strategies. Insights highlight patterns such as top search terms, low-converting terms, and revenue by strategy or product. FindTuner Insights makes it easy for merchandisers to identify opportunities to optimize the search experience.
Key capabilities of Insights include:
- Search-focused Analytics : FindTuner Insights delivers purpose-built analytics for eCommerce search, tailored specifically for [eCommerce search managers and] merchandisers. It provides immediate, self-serve access to data—no need to rely on analytics teams or dig through generic dashboards. With direct visibility into shopper behavior across search terms, filters, and navigation paths, merchandisers can quickly understand how shoppers explore and discover products.
- Uncover Opportunity : Rather than just reporting data, FindTuner Insights pinpoints specific opportunities to improve the search experience. It surfaces trends like high-volume queries with low conversion rates or overlooked products with strong potential. These targeted insights help teams prioritize changes that drive measurable impact.
- Insight Meets Action : FindTuner Insights provide a clear feedback loop between merchandising actions and shopper outcomes, enabling continuous optimization. Merchandisers can evaluate the performance of strategies through A/B testing, clickstream, funnel and cohort analysis. This makes it easy to understand what’s working, refine tactics, and demonstrate the effectiveness of search merchandising decisions.
“Search is one of the most critical touchpoints in the online shopping journey, yet search managers and merchandisers often operate without clear visibility into how it’s performing,” said Keith Mericle, President of Innovent Solutions. “FindTuner Insights puts actionable, search-specific data directly in the hands of merchandisers and closes the feedback loop between shopper behavior and merchandising strategy, empowering teams to make smarter decisions that drive measurable impact.”
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