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Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide

Innovid

Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced the release of “Holiday Shoppable Advertising Unwrapped.” As marketers embark on the next frontier of advertising, this guide includes best practices to leverage shoppable ads that shorten the path to purchase.

Highlights from “Holiday Shoppable Advertising Unwrapped” include:

“Shoppable ads present a remarkable opportunity for advertisers to leverage the largest screen in the house to transform passive viewers into active shoppers,” said Dani Cushion, CMO, Innovid. “This is not a future state – we see thousands of advertisers realize success with this ad format every day. The time for shoppable TV is now.”

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