Nogin (NASDAQ: NOGN), a leading provider of innovative Commerce-as-a-Service (“CaaS”), today announced that Inspire Me! Home Decor, a home décor lifestyle brand, has selected Nogin Intelligent Commerce and Shopify Plus as its platform to enable a more streamlined, ecommerce approach and create a world-class shopping experience.
Inspire Me! Home Decor was founded in 2012 by Farah Merhi, who has experienced tremendous growth in her company’s customer base—growth which has been heavily driven by the team’s expertise in leveraging social media platforms to reach more than 10+ million luxury buyers. Through this agreement with Nogin, Merhi and her team are now able to plug into market-leading ecommerce technology, performance-marketing insights, fulfillment support, and customer service, enabling them to maintain their focus on continuing the brand’s social media and product assortment amplification.
“The competition we see in luxury markets, particularly direct-to-consumer, has become so complex that the most successful brands like Inspire Me! Home Decor are turning to Nogin to accelerate growth,” said Shahriyar Rahmati, COO and CFO at Nogin. “We look forward to partnering with Inspire Me! Home Decor to support in building a market-leading ecommerce experience without the cost, complexity, time and risk of a traditional enterprise platform.”
“My passion has always been decorating, styling, designing, and sourcing luxury products for my customers, which was the springboard behind the founding of Inspire Me! Home Decor,” said Farah Merhi, CEO and founder, at Inspire Me! Home Decor. “With the technology and support Nogin will provide, our team will be empowered to scale our business by harnessing all of our creative energy to truly excel in the areas of the business where we have the most impact.”
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