IntentData.io, a martech company announces AI-Powered Intent Data Algorithm Engine
IntentData.io, a marketing technology company that provides third-party intent data to enhance client demand generation and support account-based marketing (ABM), today announced the development of an AI-powered intent data algorithm engine. This puts the power of nuanced, granular intent data from a bespoke algorithm in the hands of marketers and sales teams with very little effort and a short lead-time.
As more marketers turn to intent data they have faced a choice between better data from a robust algorithm, or faster launch through the topic selection and other methods. IntentData’s new system delivers both simultaneously. That means rapid implementation, short runway to ROI, and quick wins. Those benefits come without compromise on the detailed data which is still reaped using a robust, custom algorithm.
IntentData.io’s contact level intent data involves actionable signals with contact details including name, job title, and email, firmographic information and detailed, contextual information on the nature of the intent signal. Together these give the detail required to execute programmatic personalization at scale in account-based marketing and demand generation applications.
Yvonne Haendel, President and Chief Customer Officer of IntentData.io said “Marketers and sales teams are too busy to waste time on unnecessary tasks. But unlocking the power of intent data means they need the detail and nuance that only contact level data from a custom algorithm delivers. We’re so excited to solve for both.”
The algorithm, which is customized for each client, involves elements including customers, competitors, target accounts, key terms spanning the buying journey, industry events and thought leaders. The AI-powered algorithm creation builds a robust set of recommended criteria that marketers can then quickly tweak and personalize.
John McTigue, Chief Data Scientist stated “Fully operationalizing intent data requires quickly building the right algorithm to deliver the right data, rich in detail for quick wins. We’re always looking for creative ways to improve our process and customer experience to help them start faster, win more, and extract more value from their intent data.”
Businesses can typically start to receive their data within a week of providing some basic information. That shortens the time to launch, the marketing resources required and the cost. IntentData.io offers special pilot project pricing for companies that are interested in adding contact level intent data to their Martech stack.