“AI will ultimately be a marketer’s best friend”
1. Tell us about your role in The Hubert Group?
I am the founder and Principal Consultant.
2. Can you tell us about your journey into this market?
I began my career doing digital marketing in the action sports industry. It was very right-brained marketing – video content, graphic designs, events etc. I worked at Thrasher Magazine the world’s number one skateboarding magazine before I shifted into B2B SaaS. From there, I shifted into left-brained marketing where everything was attribution, automation, CRM, etc. I began moonlighting marketing contract work and started making more money doing that than my full time position, so I decided to take the leap and start my own marketing agency.
3. How do you think technology is upgrading marketing Sector?
Technology is upgrading the marketing sector by creating more intuitive UIs and tools that empower the marketer to focus on creative campaigns, not the technology under the hood. Similar to car, put gas and oil (content and money) into it and go!
4. Why do you think, every team needs someone to govern infrastructure and automation?
It is important to have someone governing the infrastructure and automation so that your marketing and sales team can focus on what’s most important, scaling the business. I’ve seen so many talented teams get bogged down with inefficient processes, dirty databases and underutilization of marketing and CRM tools. They need to leave all the minutia to the experts and think bigger picture.
5. Congratulations for the launch of ‘The Hubert Group’, Can you share vision and mission of your organization?
The mission is to have a boutique agency approach to all of our client’s business problems. There are so many marketing agencies that have out-of-the-box solutions for their clients, but they never truly solve the client’s problems. We take a holistic approach and get to the root of it. It’s the aspirin vs. the vitamin.
6. How do you define your Video Production Service?
Our video production service is fuel for your marketing engine. With so much video content being consumed on mobile devices, we help our clients with end-to-end video production that will convey the value proposition as quickly and concisely as possible.
7. What advice would you like to give to the technology Start Ups?
After spending several years with technology startups and continuing to work with them, my advice is to get in and hold on. They are like a rollercoaster ride. One minute your up and the next your down. Don’t let the highs fool you into thinking you succeeded and don’t let the lows make you feel defeated.
8. What digital innovation in the Martech scape you think will make its mark in 2020?
Companies will continue to leverage mobile sensor data combined with in-app behavior data to create contextualized experiences. Our mobile devices have many sensors that can help companies produce contextualized experiences, e.g. when you get your car and your iPhone tells you how much time it will take you to get to the office. I know it seems a little creepy/intrusive, but it’s already being used and I believe we will be open to it more because of the quality of the experience and the convenience.
9. How do you prepare for an AI-Centric world?
AI will ultimately be a marketer’s best friend.
It will continue to help us aggregate large data sets into a digestible form that will empower us to make the right decisions when it comes to targeting and content. Therefore, the best way to prepare for it is to get to know it, but also be ready for it to be constantly evolving.
10. What major developments are you planning in terms of enhancing your capabilities?
What I believe will enhance The Hubert Group’s capabilities is continuing to explore the plethora of marketing tools out there and how they can enrich each other. As marketers, we like to have everything under one roof, but that can make us complacent. We need to be constantly looking at what’s new out there from the large and small companies.
11. What movie inspires you the most?
I really like the movie Death to Smoochie. It’s about a children’s television network and all of the hijinx that happens behind the scenes. Since it’s children’s television, it has this squeaky clean front, but behind the scenes there are all kinds of mayhem. It reminds me a lot of my career in marketing. The final product is nice and polished to the public, but what it took to get it there is a whole other story. Can you give us a glance of the applications you use on your phone? – It’s a wide variety, but to name a few I have HubSpot, Salesforce, Slack, Quickbooks, HotelTonight, Ring and Instagram.