Invoca, the leader in revenue execution platforms, unveiled its Adobe Experience Platform (AEP) integration a breakthrough AI-powered solution that unifies digital engagement with high-value conversations in the contact center. This powerful connection gives companies using Adobe Experience Platform unprecedented visibility into complete buyer journeys, enabling them to harmonize multiple data sources, optimize campaigns, and accelerate revenue growth across all channels.
“First-party data is an essential part of customer identity profiles. But most brands have massive blind spots where phone conversations occur,” said Peter Isaacson, CMO of Invoca. “Our Adobe Experience Platform integration is just another example of how Invoca uses AI to inject first-party data from conversations across our customers’ existing tech stacks so they can optimize the buyer journey and drive more revenue.”
With Invoca’s advanced conversation analytics AI, businesses can capture first-party data from phone calls—such as initial product interest, purchase intent, and conversion outcomes—and stream it directly into the Adobe Experience Platform. This allows marketers to unify their customer data to:
Get a Complete Picture of the Customer Journey within Adobe
- Real-Time CDP: Enable more personalized experiences across channels by marrying digital signals with conversation data to build complete customer profiles.
- Customer Journey Analytics: Connect AI-powered insights from contact center conversations to the digital customer journey, empowering CX analysts to understand where and why customers abandon digital experiences and call into the contact center.
- Adobe Analytics: Capture the full impact of your digital advertising campaigns, combining sales from the contact center with e-commerce sales and digital conversions.
Enable Personalized, Omnichannel Customer Experiences
- Journey Optimizer: Orchestrate personalized journeys with AI-powered insights from contact center conversations, where customers share explicit preferences and interests that drive their buying journey.
- Target: Incorporate offline conversions from contact center sales into A/B testing programs, so you maximize total revenue impact and deliver the optimal digital experience.
Maximize ROI with Invoca and Adobe Experience Platform: More Impact, Less Spend
For Invoca customer BBQGuys, America’s premium retailer for grilling and outdoor living, phone calls play a key role in the buying journey. Website visitors, driven by paid media campaigns, often call to speak with company experts and get advice during their buying journey. Using Invoca’s Adobe Experience Platform integration to unify digital marketing and offline conversions, BBQGuys transformed their A/B testing strategy—driving a 16% spike in call conversions and boosting average revenue per call by 11%.
“Though we’re an e-commerce business, the call-in experience is vital for our brand. It’s our differentiator—it gives us a chance to make a genuine connection with our customers and give them expert grilling advice,” said Brian Todd, Senior Business Analyst at BBQGuys. “Invoca shows us the true, verifiable number of sales calls our marketing campaigns drive. It’s helped us significantly increase our conversion rates.”
For more such updates, follow us on Google News Martech News