Retail, Proximity & IoT Marketing

iQmetrix to Acquire DXP & Activation from Synchronoss for Approx. $14M

internet of things market

iQmetrix, North America’s leading provider of telecom retail management software, has announced that it has entered into a definitive agreement to purchase Digital Experience Platform (“DXP”) and Activation Solutions (“Activation”) from Synchronoss Technologies, Inc. (Nasdaq: SNCR)—a global leader and innovator in cloud, messaging, and digital products and platforms.

The transaction is valued at approximately $14 million and is expected to close in the second quarter of 2022. The purchase of DXP and Activation is an investment that allows iQmetrix to integrate advanced digital retail technology with intelligent retail management, ultimately enabling retailers to deliver exceptional consumer experiences.

DXP and Activation enable telecom operators and retailers around the globe to create, orchestrate, and manage digital experiences across all channels. Using a low-code approach, DXP allows users to easily create, integrate, and publish customer journeys and experiences through simple drag-and-drop configurations.

Over the coming months, iQmetrix will work with Synchronoss to ensure a smooth transition for both customers and employees.

“As a trusted provider of intelligent retail management software, iQmetrix is the natural acquirer of choice for the Digital Experience Platform and Activation Solutions,” said Ryan Volberg, President and Chief Executive Officer of iQmetrix. “We’re very excited as this supports our plans to be the number-one enabler of personal connected devices globally. In such a relentlessly changing industry, this is the next big step of many that we’re excited to take to help us create great experiences in the telco space.”

Theresa Rowsell, Vice President of Product at iQmetrix, said, “The addition of DXP and Activation will fuel our innovation to build products that disrupt the experience of buying and activating connected consumer electronics.”

Jeff Miller, President and Chief Executive Officer of Synchronoss, said, “Our mission at Synchronoss is to develop innovative software platforms that help customers manage their digital content across an array of devices. The sale of DXP and Activation assets provides a benefit to everyone involved. Customers will gain from iQmetrix’s experience as an industry leader in retail and point-of-sale solutions, while we now have additional capacity to focus on our core growth initiatives.”

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