IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced the commercial launch of its IRI Lift™ for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales Martech News. The commercial launch of IRI Lift for Pinterest builds upon IRI’s existing partnership with Pinterest.
IRI Lift for Pinterest seamlessly integrates Pinterest’s advertising exposure data with IRI’s big data assets to link advertising exposure on Pinterest to actual offline purchases down to the specific media tactic, audience, product and demographic levels martech. Within weeks of campaign conclusion, Pinterest advertisers will be able to see in-depth campaign analytics and use that information to quickly understand the ROAS and optimize to drive sales, penetration, dollars spent per trip and number of trips.
“This expanded partnership demonstrates the vital role IRI plays in optimizing many of the world’s largest advertising platforms, as well as the value Pinterest has seen in our solution,” said Mike Ellgass, executive vice president of technology and retail media platforms for IRI. “Pinterest is a leading platform for innovative and integrated marketing solutions for CPG, particularly in the food and beauty sectors that are predominantly driven by physical retail sales. By leveraging the industry’s leading measurement and optimization solution to link online activity with offline sales, Pinterest advertisers will be able to better measure the effectiveness of their ad spend, and use those results to make Pinterest more personal, relevant and useful to its users.”
IRI Lift™ leverages IRI’s vast point-of-sale, frequent shopper and causal data to empower marketers to fully understand actual in-store sales lift impact of ad spend in real time throughout a campaign. By fusing real-time data from over 500 million frequent shopper loyalty cards, representing 93% of U.S. households, with IRI’s proprietary shopper panel and a host of other data assets, IRI Lift delivers the industry’s most granular and most accurate multichannel projection to help drive sales in real time.
Pinterest is used by more than 320 million active monthly users across the globe to find inspiration to create a life they love, including recipes, home and style ideas, travel destinations and more.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, Comscore, Data Plus Math, Dynata, Edge by Acential, Edison, Experian, GfK, Gigwalk, Google, Ipsos, Jumpshot, Mastercard Advisors, MaxPoint, Ogury, Omnicom, One Click Retail, Oracle, Pinterest, SPINS, Univision, Valassis, Viant and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.