As a growing number of companies and countries ban TikTok due to security concerns, social media A-listers and entrepreneurs Josh Richards, Griffin Johnson and Noah Beck have joined an impressive roster of top influencers and content creators jumping over to Triller, the leading AI-driven music video and entertainment platform in the U.S. and around the world. Richards, the co-founder of digital talent management firm TalentX Entertainment has become an investor in Triller and will be joining the company as Chief Strategy Officer. Johnson and Beck are also advisors and equity shareholders, joining a long list of celebrities – from Snoop Dogg to Lil Wayne – who have invested in the platform.
Last year, Triller raised $28 million in a funding round led by Proxima Media. Ryan Kavanaugh, Proxima’s founder and owner, is a strategic partner in the Triller platform. In June, Triller hit 50 million monthly active users, surpassing TikTok’s user count when it was sold to ByteDance for $1 billion in 2017. Following TikTok’s ban in India, Triller saw a significant spike in growth as 120 million former TikTok users were left scrambling for a new way to create and connect.
In addition to its ever-expanding user reach, Triller has music licensing partnerships with several top studios, including Warner Music Group, Sony Music Entertainment, and Universal. These partnerships allow users to create content utilizing a wide-ranging catalog of music and share it across multiple social platforms without the need to navigate licensing fees. Triller was integral in helping Tyga go 6x Platinum with “Taste,” and YG go 2x Platinum with “Big Bank,” and is credited by Lil Nas X as the platform that helped launch “Old Town Road.” The app is also used for music promotion by top artists such as Chance the Rapper, DaBaby, Halsey, and BTS.
In addition to heading up strategy at Triller, Richards will oversee the company’s implementation of live streaming and the addition of monetization tools.
“As a the leader of the content creating influencer community and entrepreneur himself, Josh understands our culture and shares our value of putting artists first. Triller’s recent exponential growth has skyrocketed our global user base and Josh is a tremendous value add. He will ensure the voice of creators and influencers are always included and that our product’s roadmap consistently puts our users first. We are beyond excited to welcome him into our Triller family,” said Triller CEO, Mike Lu.
“After seeing the US and other countries’ governments’ concerns over TikTok – and given my responsibility to protect and lead my followers and other influencers – I followed my instincts as an entrepreneur and made it my mission to find a solution. I am proud to announce that I am formally an investor in Triller and will serve as their Chief Strategy Officer,” said Richards.
“Throughout my career as an influencer and entrepreneur, my goal has always been to protect my peers from the dangers of the industry and to be a mentor and friend,” Richards continued. “This is why, along with some amazing cofounders, I started TalentX. As part of my role with Triller, I will help guide the user experience and talent tools and technology to be the absolute best in the industry, focusing on what is needed for creators to succeed on both the content and monetization front. Today’s announcement is a major step towards achieving this goal and I couldn’t be more excited to start this next chapter.”