Kenshoo, a global leader in marketing technology, announced today its new Agency Partnership Division, designed to facilitate deep relationships and opportunistic co-development with new and existing agency partners. The new division, already in strategic talks with three major international holding companies, comes in response to an increasingly privatized digital marketing landscape and the inherent challenges of audience targeting and media mix planning posed to the world’s major brands.
“To be able to deliver for clients today, agencies need more than access to the best tech and data, they need insights and the intelligence to execute. Advertisers are facing new obstacles in reaching customers, and success depends on their ability to separate signal from noise,” said Kate DuBois, GM, Search and Holding Company Agency Lead. “As our agency partners make moves to consolidate functions like creative and media, Kenshoo will provide parallel support structures, new innovation and an independent view of the consumer journey.”
Kenshoo’s Agency Partnership division will include quarterly consultation with a board of advisors from various holding companies, who will have the opportunity to share industry assessments and inform product and innovation roadmap. Amid the rapid pace of change in digital advertising, agencies seek to blend emerging publishers and offerings with demand generation bedrocks, and Kenshoo’s industry-leading offerings in search, social, ecommerce, apps, and measurement provide the competitive tools they need for advanced campaign deployment, management and optimization for their clients. Newer collaborations, including partnerships with Omnicom Media Group and Publicis Groupe, will be made scalable by the new division, encompassing strategic consultation, transitional account services, custom development, training and certification programs, both at the agency and holding company levels. The goal is to empower agencies to move more quickly with a bespoke tech setup that keeps them focused on their clients.
“Kenshoo’s consultative partnership approach allows us to uniquely deliver cross channel insights, technology solutions and performance results for our clients,” said Kyle Jackson, Executive Vice President, Performance Services at Performics, a Publicis Media agency. “We’re excited to deliver even more value through collaboration with their new agency team.”
“Our partnership with Kenshoo and their commitment to innovation has yielded unique client solutions that have allowed us to differentiate our search and ecommerce offering,” said Drew Meresman, Practice Lead – Search and Ecommerce at Wavemaker, a WPP agency.
The Agency Partnership Division will be led by Kate DuBois – recently hired as Kenshoo’s GM of Search – with key support from Kenshoo executives and staffers, including Yoav Izhar-Prato, CEO & Executive Sponsor, Megan Edwards, VP, Agency Client Success, and Zvika Goldstein, Chief Product Officer. The new division is comprised of agency veterans who intimately understand the day-to-day agency experience, including vets from GroupM, Publicis Groupe, Dentsu and Omnicom.