KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has been recognized as a winner in the Best Demand-Side Technology category in the 2020 AdExchanger Awards. The company was also a finalist in the Best Data-Enabling Technology and Best Early Stage Technology Company categories.
AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, recently announced the winners of its 2020 AdExchanger Awards, the leading global recognition program honoring excellence in digital marketing. Other finalists in the Best Demand-Side Technology category included Source by MediaMath, Verizon Media, Vistar Media, and Xaxis.
KERV’s interactive video tech can dynamically recognize every object within a piece of video creative, turning static video ads into interactive experiences that advertisers can distribute programmatically and track with object-level, action-based reporting. In a recent campaign, Callaway Golf used KERV to optimize and deliver creatives to custom audiences sequentially based on how viewers had interacted with different clubs featured in the video. Additionally, during a holiday campaign for a large retailer last year, the company sold out of multiple items it was promoting in its interactive video using KERV’s technology.
“We are honored and thrilled to be recognized by the AdExchanger Awards,” notes Marika Roque, COO of KERV. “Beyond the prestige of being a winner and a finalist, these acclaimed awards give us validation and more motivation to continue innovating and transforming the digital marketing landscape.”