Ketner Group Communications, the leading public relations agency for innovative retail technology companies, today announced significant growth in 2021, culminating in 20% year-over-year revenue growth for the agency, the creation of a net-new leadership role and multiple industry recognitions throughout 2021. Ketner Group’s momentum this past year is a result of the agency’s continued specialization in retail technology, which resulted in the onboarding of nine new clients in the retail technology ecosystem.
Specializing in retail technology has allowed Ketner Group to play a continued role in retail’s fast-paced evolution by representing a wide range of innovative clients, from omnichannel commerce to online marketplaces, hospitality, adtech and supply chain solutions. Moving into 2022, Ketner Group is expanding its portfolio of clients, offering its depth and breadth of experience and leadership in retail technology PR and adding additional services including lead generation to its current PR and content development offerings.
“The retail industry came roaring back in 2021, setting a YOY record in holiday spending,” said Jeff Ketner, CEO, Ketner Group Communications. “Ketner Group experienced a very strong year as well, as we supported our retail technology clients. Retail innovation has accelerated rapidly in the wake of COVID-19, creating significant opportunities for retail tech companies to tell their stories. Ketner Group is the only U.S. PR agency focused exclusively on retail tech, and we have the domain expertise and team to help our clients succeed.”
Adrienne Newcomb Is Promoted to VP of Operations
Following its notable momentum as an agency in 2021, Ketner has created a new executive position, vice president of operations, promoting Adrienne Newcomb to fulfill this position. She has been with Ketner Group since 2015, serving as account manager and supervisor, and most recently as director of New York. In her new role, she will be responsible for overseeing and supporting all aspects of Ketner Group operations and HR, continuing to manage the agency’s New York City office, and supporting new business and market development, marketing and more. Additionally, Newcomb will continue to contribute to the overall strategic direction of the agency.
“As a part of our senior leadership team, Adrienne has done an amazing job strengthening our operating and HR procedures as well as providing invaluable support for our new business and marketing teams. She is a strong and results-oriented leader, and as VP of operations, will help drive further process improvement and increased revenue for the agency,” said Catherine Seeds, president, Ketner Group. “This is an exciting time for Ketner Group with the expansion of our executive team, our focus on retail tech, and a rebrand we plan to launch in Q4.”
Ketner Group Receives Industry Recognition
In 2021, Ketner Group was ranked as one of Ragan’s Top Places to Work: Class of 2021, which recognizes organizations with great company cultures that are true to their mission and vision and provide a top working environment for each of its employees. As well, the agency was named to the 2021 Inc. 5000 Regionals Texas list, which recognizes the fastest-growing companies in the state of Texas and is an extension of the Inc. 5000 nationals list. These accolades followed the agency’s celebration of its 30th anniversary at the beginning of 2021.
Most recently, Ketner Group’s director of media relations, Mariana Fischbach, was recognized in Qwoted 100’s Best of the Best in Public Relations, a live quarterly ranking of PR professionals with the best stories to tell and the most compelling way of telling them.