Expert Consumers has named Klaviyo a top marketing tool for 2025. Recognized for its ability to integrate marketing automation, data-driven personalization, and omnichannel engagement, Klaviyo has become an essential platform for over 167,000 brands worldwide.
Top Marketing Automation Tool
- Klaviyo – a data-driven marketing automation platform that helps businesses personalize customer engagement across email, SMS, and other channels
This article is sponsored by Klaviyo. All opinions expressed are those of Expert Consumers. Expert Consumers offers news and reviews on consumer products and services and may earn commissions from purchases made through featured links.
Klaviyo was founded in 2012 by Andrew Bialecki and Ed Hallen to address the challenge of using customer data effectively for marketing. Over the years, it has evolved into a leading B2C CRM that unifies marketing, analytics, and customer service in a single, seamless platform. The company’s continued innovation has enabled businesses of all sizes to build meaningful customer relationships while maximizing engagement and revenue.
Intelligent Automation for Personalized Marketing
A key factor in Klaviyo’s recognition is its intelligent automation capabilities. Businesses can set up automated workflows for email, SMS, and mobile push notifications, ensuring that customers receive timely and relevant messages. Klaviyo’s built-in customer data platform (CDP) enables brands to access real-time insights, allowing for a level of personalization that goes beyond traditional segmentation.
AI-Driven Insights to Optimize Campaigns
The platform’s AI-powered marketing tools also enhance campaign effectiveness. Predictive analytics forecast customer behavior, helping brands determine the best timing and messaging for outreach. Automated A/B testing continuously refines marketing strategies, while dynamic content adapts to individual customer preferences, creating a tailored experience that boosts conversion rates.
Seamless Omnichannel Engagement
Klaviyo’s omnichannel approach further solidifies its position as a top marketing tool. Businesses can seamlessly integrate email, SMS, and mobile push notifications while also incorporating customer service interactions and review management. This ensures that customers receive a cohesive brand experience, regardless of how they choose to engage.
Analytics for Data-Driven Decisions
Advanced analytics and reporting tools empower businesses to make data-driven decisions. Klaviyo provides insights into customer behavior with features such as recency, frequency, and monetary (RFM) analysis, funnel tracking, and cohort analysis. These metrics help brands understand purchasing trends and refine their marketing strategies to maximize return on investment.
Scalability and Easy Integration for Growing Businesses
Scalability is another standout feature. Klaviyo is designed to support businesses of all sizes, from startups to large enterprises. With over 350 integrations and flexible APIs, brands can easily incorporate Klaviyo into their existing tech stacks. Pre-built templates and automation flows make implementation seamless, allowing businesses to execute sophisticated marketing strategies without requiring extensive technical knowledge.
Looking ahead, Klaviyo continues to innovate, expanding its offerings beyond marketing automation. The recent introduction of Klaviyo Service brings customer support into its all-in-one platform, further bridging the gap between marketing and customer experience. By consolidating these functions, businesses can build stronger customer relationships while streamlining internal operations.
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