Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Clue, a leading data and media partner for search, social, and programmatic advertising, as its newest Authorized Agency Partner.
“We’re excited to welcome Clue to the Authorized Agency Partner program,” said Jason Hicks, GM, Kochava’s Marketers Operating System. “We’ve achieved a great milestone of one-year since launching the rapidly growing program, and we look forward to continuing to help our partners enable brands with growth marketing.”
Clue collaborates with their clients on the data that matters most to them. They partner with businesses, brands, and agencies to navigate an always-on and constantly changing world so they can focus on growth.
“Our partners are reflections of ourselves,” commented Josh Alvernia, CEO and Co-Founder, Clue. “Kochava and Clue are committed to providing both the best measurement solutions and the best customer service to brands that are looking to succeed in the mobile ecosystem. More of our brand partners are launching mobile experiences for their customers than ever before. Kochava helps Clue measure the impact of our mobile campaigns with precision, both in and outside of Apple’s SKAdNetwork.”
There’s no question that the digital advertising industry is rapidly changing. With tech giants making profound changes to how advertisers obtain and use consumer data, they need mobile measurement partners and ad agencies to help them navigate changes in user consent and data privacy, identify audiences using privacy-first solutions and maximize available measurement tools to optimize their marketing ad spend. In working with advertisers with fewer resources, authorized partners can help take the lead in using measurement tools on the advertiser’s behalf.
The full Authorized Agency Partner course catalog includes:
- Measurement and Attribution (required)
- iOS 14 & SKAdNetwork
- Fraud Prevention
- User Engagement
- Over-the-top (OTT) and Connected TV (CTV) Measurement
- Identity Solutions
- Subscription Management
- MediaLift™ Services to Determine Incremental Lift
Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.