Leading NYC PR Firm Kaplow Communications Announces Recent New Business Wins

The agency bolsters existing client roster with new beauty and lifestyle brands.
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Kaplow Communications, known for its strategic brand marketing, announced significant new business momentum with the addition of Dermstore, Ralph Lauren Fragrances and Signet Jewelers to its portfolio of category-leading brands. Business wins represent growth in two of Kaplow’s key business practices: Beauty and Lifestyle.

“Our new business wins reinforce our strategy to focus on three key business practices, including our core Beauty business, which has been at the heart of this agency from the beginning.” said Liz Kaplow, Founder and CEO of the eponymous public relations agency. “Beauty and Lifestyle are strong areas of growth, and we are committed to servicing clients of every size from established national brands to startups. We remain rooted in our mission to drive emotional connections that engage consumers, change conversations, and make consumers fall in love with our clients’ brands.” Martech

Throughout the year, the New York City-based agency restructured to enable further growth across its core categories. Kaplow’s Beauty practice houses both legacy and disruptor brands that engage a range of luxury and mass consumers. The firm’s Lifestyle division includes a variety of innovative brands spanning home and design, fashion, retail, and food and beverage industries. Kaplow’s Health and Wellness unit features leading brands that enable people to take control of their personal health and improve their well-being.

Kaplow’s new clients are renowned industry leaders, including:

  • Dermstore: Created in 1999, Dermstore focuses on being the authorized e-commerce retailer that provides the highest quality beauty products and straight-from-the-experts information to guide over one million active customers through their skin care journey.
  • Ralph Lauren Fragrance: For more than 40 years, Ralph Lauren Fragrances has developed scents that express a distinct personality and luxury lifestyle in line with the Ralph Lauren tradition. Today, the brand’s portfolio includes Ralph Lauren Collection fragrances, Woman by Ralph Lauren, Ralph Lauren Romance, Polo Blue, Polo Red, and more.
  • Signet Jewelers: Signet is the world’s largest retailer of diamond jewelry, and Kaplow was awarded the bridal work for Kay Jewelers Zales and Jared brands.
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