Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms, which states, “account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations associating with sales counterparts to drive new business and spur demand from existing clients. Utilize this research to identify account-based marketing platforms that drive measurable business value.”
“Successful account-based marketing programs need sufficient expertise, close collaboration, and marketing maturity, between marketing and sales. ABM platforms can bolster internal capabilities and fill execution gaps in systems of record such as marketing automation and sales force automation (SFA),” notes the Guide.
“Gartner estimates, for 2019: total revenue of ABM platform is $450 million (a year-over-year [YoY] increase of 30%), with $280 million in software (a YoY increase of 47%), $50 million in professional services (a YoY increase of 25%) and $120 million in media spend (a YoY increase of 4%).” That momentum is expected to keep going in 2020. “Over 70% of B2B marketers in midsize to large organizations will pilot or launch full-scale ABM programs to target and engage groups of buyers in selected accounts, by the end of 2020,” the Gartner predicted martech news.
Leadspace’s inclusion in Gartner’s Market Guide for ABM Platforms guide is just one of the recent reports by industry analysts that have recognized Leadspace.
This year, in June Leadspace, was one of only two “Leaders” in The Forrester New Wave: B2B Customer Data Platforms, Q2 2019 report. Just a year earlier, Forrester also recognized Leadspace as a leading B2B marketing data provider, in The Forrester Wave: B2B Marketing Data Providers report. Leadspace is the only vendor to receive “Leader” status in both those reports, cementing its status as a go-to platform for B2B Marketing and Sales data and intelligence martech.
Leadspace was also honored to see numerous enterprise customers pick up awards in 2019, for Sales and Marketing initiatives powered by the Leadspace CDP.
Notably, Extreme Networks’ “Project Orion” go-to-market system has received awards from Demand Gen Report and SiriusDecisions. Project Orion relies on Leadspace data and intelligence to power a pioneering, data-driven, holistic approach to building revenue across Sales and Marketing. Other Leadspace enterprise clients to receive awards include Microsoft, SAP, and HP Enterprise. https://www.leadspace.com/