LianLian Global Acquires Minority Stake In ContentBot

Investment becomes part of LianLian Global's Growth Studio, designed to provide value-add services to help ecommerce sellers drive growth.

LianLian Global, a leading global cross-border payments service provider, has announced it has acquired a minority stake in ContentBot, an Artificial Intelligence (AI) content generator. Through this strategic investment, LianLian Global will offer the world’s most advanced AI writer to provide product launching services in 18 languages, all tailor-made to the needs of ecommerce sellers.

With this announcement, LianLian Global becomes the world’s first cross-border payments provider to offer product launch and copywriting value-added services to ecommerce sellers. This development is the latest feature added to LianLian Global’s Growth Studio, which provides value-added services to existing LianLian Global customers to help them grow and succeed internationally.

By co-developing the technology with ContentBot, the companies have addressed one of the biggest pain points of cross-border trade. With LianLian Global’s product launcher, LianLian Global customers can create compelling product descriptions, landing pages, and digital ads for cross-border sales. In addition, the AI-enabled product launcher will translate content for the various regions where online merchants sell, accelerating the time-to-market so that they launch new products on online marketplaces and their sites to buyers worldwide in multiple languages.

Marketing across borders remains a challenge that can impact a seller’s bottom line. Forrester Research shows that 50% of sales are lost because customers cannot find the information they are looking for on ecommerce sites. Additionally, another research study of global consumers found that 65% of customers prefer content in their native language, and 40% will not buy in another language.

With this partnership,  LianLian Global addresses the difficulties and language barriers associated with launching products internationally and in new markets, driving the growth and expansion of cross-border trade.

“We are delighted to announce LianLian Global’s investment in ContentBot. This will enable us to provide the most integrated AI copywriting service available to ecommerce sellers and merchants,” says David Messenger, Executive Chairman at LianLian Global. “The investment signals our ambitions to become the world’s most integrated cross-border payments growth partner for ecommerce sellers. The LianLian Global Growth Studio will provide us with the unique ability to provide value-add services to help sellers with cross-border expansion during demanding times.”

“At ContentBot, we are proud of the platform we have built to help ecommerce businesses and marketers develop high-quality content. We are excited to work with LianLian Global so that we can continue to deliver even more tools to help merchants worldwide succeed,” says Nick Duncan, Founder of ContentBot.

LianLian Global has offices in 12 countries that help more than 1.5 million ecommerce stores grow their cross-border businesses. LianLian Global owns over 60 licenses worldwide. In addition, the company has partnered with leading financial institutions such as Citi, Deutsche Bank, and J.P. Morgan to power their solutions.

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