Customer Experience, Service & Success

lifeAR by TeamViewer to Enhance Customer Experiences

Video group calls or individual tutorials using real-time Augmented Reality (AR) annotations allow easy problem-solving, decision-making, and fun digital get-togethers
customer service experience

TeamViewer, a leading global provider of remote connectivity and workplace digitalization solutions, today introduced a new mobile app – lifeAR – for the consumer market. The app for iPhones and Android smartphones is bridging the gap between digital conversations with friends and family, and the physical world, by enabling users to interact with each other through location-aware AR annotations. The app can be beneficial in various mobile and on-the-go use cases – from supporting others in hard-to-describe situations to joint shopping experiences or simple social interactions. For example, when someone needs assistance cranking up a BBQ grill at a house party or when a teen needs some friends’ opinions to pick the perfect pair of shoes – lifeAR is there to get help.

The lifeAR app enables mobile-to-mobile group video calls with up to six participants, who can attach a range of AR markers, emojis, text and drawings to the real-world surrounding them, shared and jointly watched live through the camera feed from one of the participants’ phones. AR annotations are permanently attached to real-life objects, even if the device view is momentarily panned away from those objects. Color-coded annotations allow for easy user differentiation and interaction during the experience. Additionally, the app can also be used to create “how-to” video tutorials for any type of activity. All sessions can be recorded, paused for making screenshots, and instantly shared on social media from within the app.

The new app builds on TeamViewer’s successful trajectory in the field of AR-based remote support. It leverages cutting-edge AR technology such as Apple’s LiDAR scanner and ARKit, as well as Google’s Depth API within ARCore to realize precise annotation placements in 3D environments. This technology is already part of TeamViewer’s enterprise AR solutions and used by numerous companies across all verticals.

TeamViewer’s CPO Hendrik Witt said: “We are excited to introduce lifeAR to all consumers around the globe. Democratizing technology is part of our DNA. This is how TeamViewer started. Over the years, our standard TeamViewer software has been downloaded more than 2.5 bn times and became the embodiment for remote IT support. With lifeAR, we want to go one step further. It was our goal to develop a product enabling people to help each other with everyday challenges, for trouble-shooting, knowledge sharing, decision-making, and AR-based social interaction. With lifeAR, we make industry-proven AR technology accessible – for free and for everyone, in every situation. We look forward to hearing about the endless creative scenarios people will come up with while leveraging the power of lifeAR and we are sure this will also fuel our enterprise AR product roadmap.”

The lifeAR app is showcased for the first time in an online interaction between TeamViewer’s CEO Oliver Steil and Toto Wolff, CEO and Team Principal of the Mercedes-AMG Petronas F1 Team and Head of Mercedes-Benz Motorsport. Following TeamViewer’s recent announcement establishing a partnership with Mercedes-AMG Petronas F1 racing team, TeamViewer’s official branding on the racing car is revealed within a lifeAR session ahead of the reputable Monaco Grand Prix.

lifeAR is available for iPhones and Android smartphones from May 19th, 2021 on and is free of charge.

Check Out The New Martech Cube Podcast. For more such updates follow us on Google News Martech News

Previous ArticleNext Article