Optimization, Personalization & Testing

LiiV Group Names Vito Covalucci Group Chief Product & Tech Officer

Former Head of Products & Platforms For Capital One Joins LiiV Group
LiiV Group

LiiV Group, the holding company of Telmar, Helixa, Splashlight and Splashlight Technologies, has named Vito Covalucci Group Chief Product and Technology Officer.

In this new position, Covalucci will focus on product innovation through integration of technologies from the LiiV Group’s family of brands.

Covalucci joins from Capital One, where he served as Head of Product for Enterprise Martech. In that role, he founded and led the MarTech strategy, including web, content experience, user data and optimization platforms, uniting these capabilities for customer acquisition powered by rich data, and optimized through real-time machine learning engines.

He is also Co-Founder and former Chief Product Officer of Harmonic Vibration, a mobile application enterprise technology developed to draw insights from social media streams.

“One of our goals is to offer the highest standard of audience, media, and creative intelligence to the agencies and brands we serve, allowing them to connect deeply with consumers,” says James Ingram, CEO & Founder of the LiiV Group ,CEO of Telmar and Splashlight. “Vito brings to us the product vision and technology experience needed to accelerate that goal.”

“The LiiV Group of companies is dedicated to innovation providing marketers with deeper, faster and actionable insights,” says Covalucci. “I look forward to bringing new products to market, integrated across a scalable platform, that will enable even greater intuitive utilization of our data insights, to build brands that grow and adapt at the new speed of business.”

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