ListEngage is proud to announce that they have received the EIS Award for Excellence in Email Marketing within the Multiple Messaging category, from MediaPost Communications, a globally recognized online publishing resource for advertising media professionals.
This award recognizes ListEngage’s extraordinary execution of a digital marketing campaign for an enterprise customer Engagement and Loyalty Campaign surrounding its wellness app. The ListEngage team was presented the award during a celebration held on September 24 at the legendary Cutting Room in New York, New York.
The wellness app was developed to inspire wellness in members, and was promoted with a multi-channel campaign based on a variety of data points through its partnership with ListEngage. Three months before the launch of the app, an email was sent to encourage eligible members to sign up for SMS mobile messages which was then used to prompt members to download the app. The program generated a 23% email-to-SMS conversion rate, with SMS driving 81% of app downloads. Lower conversion costs and increased customer engagement were the results of the partnership with ListEngage.
CEO Altaf Shaikh stated “There is a huge amount of digital expertise, marketing automation smarts and attention to detail required to develop a winning strategy and campaign like this. ListEngage is proud to work closely with members of our customer team that had a great vision behind this program and we are thrilled and honored to be recognized and share this award with them.”