Local Marketing Solutions Group, Inc. (LMSG) President and CEO Al Croke announced today the launch of a new business solution initiative, LMSG Data Intelligence, which will leverage all known and accessible data to drive better outcomes for the LMSG family of businesses and their clients martech news.
Data intelligence focuses on capture, processing, analysis and interaction with information to promote better decision-making and to achieve better outcomes. Data Intelligence helps businesses understand data, uncover explanations, identify and resolve issues, and predict future trends to improve decision-making.
“There is a growing need for businesses to capture, organize, expand, and leverage their data pool so that information is clean, current, unique, authentic, and referenceable,” Croke said. “LMSG Data Intelligence will offer clients a means of accomplishing this through our ability to manage big data and apply artificial intelligence (AI) to create the right user access and analytical tools to deliver maximum value. Access to big data tools and AI will be critical for companies of all sizes.”