Locality, the preeminent local video solutions provider, announced the launch of Locality Studios, a full-service studio dedicated to custom local advertising, providing partners with localized branded content production, local in-show integrations, and AI-powered custom creative solutions. Locality Studios will allow brands to increase relevance and awareness in all 210 U.S. designated market areas with locally produced content and local talent.
Locality Studios is partnering with Moroch Partners, a Dallas-based full-service independent marketing and communications agency, to produce locally focused branded content with local broadcast TV programming integrations and cross-platform media buys for a national gym franchise.
“From the research we executed this year; we proved that localizing content drives greater consumer engagement and enhances purchase intent. By combining localized content production with local broadcast integrations and locally targeted streaming video ads, we’re enabling advertisers to forge authentic consumer connections within communities across any U.S. market,” said Keith Kazerman, president of streaming at Locality. “Locality Studios is more than a creative shop—it’s a solution for brands to deliver local relevance and drive true results.”
Locality Studios creates advanced creative solutions tailored for brands by:
- Creating local video content for unparalleled consumer connection
- Integrating brands into entertaining, informative, locally produced programming segments with hundreds of broadcast TV stations nationwide
- Customizing the production of native video content that showcases real people and real stories in communities across the U.S.
- Leveraging Locality’s AI-powered creative suite to generate and localize multiple bespoke video ads for brands at a lower cost with speed and efficiency
“Locality Studios unlocks new possibilities for Moroch’s clients by integrating our localized content seamlessly into local programming,” said Lyndsay Van Brunt, Senior Partner at Moroch Partners. “With their data-driven approach to blending localized streaming and broadcast video campaigns, we’re able to connect with the communities in our clients’ key DMAs in a more personal and meaningful way.”
Locality Studios is now available for brands to blend localized messaging and creative content to craft more engaging viewer experiences.
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