LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, announced its acquisition of mobile advertising and monetization platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO). Financial details of the transaction were not disclosed.
With a fully organic 40% compound annual growth rate (CAGR) on Gross Revenue for the period FY2018-2023, LoopMe is now further accelerating its growth through M&A. This acquisition underscores LoopMe’s commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform.
Chartboost is a pioneering mobile programmatic advertising and monetization platform. The company empowers app developers to monetize highly engaged audiences by connecting them directly with marketers through immersive ad experiences. Chartboost also operates a promising mediation business bringing transparency, control and results to gaming publishers. This acquisition expands LoopMe’s established presence in the mobile app ecosystem, significantly growing its SDK network and strengthening its outcomes-based AI technology platform.
The transaction highlights LoopMe’s commitment to advancing brand advertising within the gaming and mobile app ecosystems. Following the acquisition, LoopMe’s demand partners and Chartboost’s publisher partners will benefit from enhanced capabilities to drive more measurable ad performance and app monetization, including across Zynga’s extensive mobile gaming portfolio. Together, Chartboost strengthens LoopMe’s marketplace and scale with direct publisher integrations, while LoopMe expands Chartboost’s publishers’ access to new brand advertisers and innovative ad formats.
“We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality, bringing us closer to app publishers,” said Stephen Upstone, CEO & Founder of LoopMe. “Chartboost provides LoopMe with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network—all of which will significantly enhance our offering. I’m excited to see the impact this combination will have on results for LoopMe’s brand clients and Chartboost’s app publishers.”
Frank Gibeau, President at Zynga, added, “We are proud of the work that we did with Chartboost during their time as part of our organization, and are grateful to the contributions that they made to our business. We are confident that they will have a great new home and partner in LoopMe, and look forward to continuing our relationship in the coming years.”
“LoopMe has a strong heritage in the mobile app ecosystem, and we’re thrilled to join a company so aligned with our mission,” said Jeff Carlson, Head of Product at Chartboost. “Mobile developers are at the heart of what we do, and by joining the LoopMe family, we can continue supporting this rapidly evolving industry. By providing brands with access to premium publishers and by bringing unique brand advertising demand to app developers, LoopMe’s AI and measurement optimization drive best in class results.”
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