Madhive, the leading technology company for local connected television (CTV) advertising, released results from an AI implementation on CTV conducted in partnership with performance marketing agency LifebrandsD2C. Using Madhive’s proprietary AI targeting capabilities, LifebrandsD2C helped a client in the finance-sector optimize CTV ad spend against full-funnel KPIs.
For the campaign, Madhive deployed its Lookalike+ feature, currently in development, enabling LifebrandsD2C to leverage AI-driven behavioral analysis and transcend traditional lookalike modeling. As a result, the agency was able to incorporate a broader range of data such as search behavior, social media activity, and online interactions to identify high-intent audiences.
This comprehensive data-driven approach allowed Madhive and LifebrandsD2C to identify new prospects with a high likelihood of conversion, ensuring that ads reached the most relevant audiences while minimizing wasted spend.
Lookalike+ outperformed human-generated targeting and demonstrated the impact of AI on advertising efficiency and audience engagement. These impressive results include:
- 2.1x increase in homepage visits
- 1.6x increase in form completions
- 32% decrease in cost per acquisition (CPA)
These results significantly influenced the client’s decision to increase investment in top-of-funnel CTV prospecting, reinforcing the effectiveness of AI-driven solutions in maximizing return on advertising spend.
“We were able to set up the campaign quickly, and the support we received from Madhive was invaluable,” said Rick Griswold, VP of Data Analytics at LifebrandsD2C. “The performance of Lookalike+ exceeded our expectations and played a key role in driving our client’s results.”
About Madhive
Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their audiences by enabling more efficient and impactful CTV buys. As the trusted partner serving Fox, Scripps, Premion, and TV’s largest broadcasters, Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media. To learn more, visit Madhive.com.
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