CMS & Web Experience Management

Magnolia named as a Visionary in 2025 Gartner® Magic Quadrant™ for DXPs

Magnolia

Magnolia, a leading composable Digital Experience Platform, announced that it has been named a Visionary in the 2025 Gartner Magic Quadrant for Digital Experience Platforms (DXPs) for the fourth year in a row.

The Switzerland-based company has consistently focused on enhancing digital experiences, particularly for enterprises in complex, highly regulated industries that demand robust security and personalized user interactions. Magnolia’s product architecture has earned praise from customers who prioritize custom digital solutions tailored to their specific business models instead of conforming to one-size-fits-all solutions.

“We’re proud to be recognized by Gartner once again,” says Magnolia CEO Tim Brown. “When it comes to DXP, today’s enterprises are moving beyond conversations around the theoretical technical advantages of each vendor or technical approach to DXP to focus instead on real-world outcomes. Magnolia enables our customers to enrich their digital experiences, expand into new markets and drive revenue with lower resources and cost. We’re excited to continue driving this innovation forward.”

Magnolia’s deep customization and integration capabilities simplify composable digital experience creation for global brands. With a seamless, unified view of all content and data, the platform enables the effortless crafting of dynamic, multi-channel experiences for both marketing and logged-in users such as portals. Data from connected systems such as eCommerce platforms, generative AI tools, marketing automation forms, analytics, other CMSes and internal legacy software can be utilized in a single powerful toolset for the entire digital content lifecycle. The result: brands can reach every audience at every digital touchpoint to scale revenue while lowering the cost of digital content delivery by reducing duplication and easily optimizing everything they do.

“Marketers have a more challenging job than ever especially when it comes to scaling their digital experiences,” says Magnolia’s CMO, Anthony Poliseno. “Magnolia allows global marketing teams across all industries to transform how they create and deliver content, scale reach with generative AI, and compete with a digital platform ready to adapt as they grow.”

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