Marketbridge, together with its financial sponsor RTC Partners, has launched a new marketing powerhouse that integrates five best-in-category firms: COMM, fama PR, Intelisent, MarketBridge and Quarry. This new consultancy offers integrated, end-to-end growth services, including strategy consulting, marketing and communications, data science, analytics, and technology solutions.
“We’ve built a dynamic new consultancy to meet the strategic marketing needs of three types of clients: Fortune 500 companies that must reinvent growth, organizations in highly complex and regulated industries, and high-growth challenger brands seeking to increase valuation,” said John Shomaker, Marketbridge CEO. “I’m pleased to bring together some of the best and brightest minds in consulting, analytics, public relations, creative and data as we unveil Marketbridge, the industry’s premier consultancy for growth-focused leaders.”
Today, organizations struggle to drive impactful growth and sustain profitability amidst ongoing market turmoil. Growth, marketing, and revenue leaders must boost the performance of critical go-to-market functions to aggressively prioritize impact on the bottom line.
According to LinkedIn’s Global B2B Marketing Benchmark Survey, which queried over 1,900 marketing leaders, 76% of CMOs believe they’re under pressure to prove ROI in even less time than they were two years ago. Furthermore, almost half face increased pressure from the C-suite to show how their marketing initiatives will drive concrete long-term revenue growth, while 84% state that to meet C-suite expectations, they must strengthen their skills at demonstrating marketing’s impact on the bottom line.
Marketbridge’s unique model helps growth-focused organizations and their leaders answer the following questions and execute for optimum results:
- How do I ensure my brand stands out in a competitive market?
- How do I best align my sales and marketing to optimize conversion?
- How do I calculate what’s working and what’s not across the marketing mix in real time?
- How do I rationalize my budgets and optimize marketing spend for the greatest ROI?
- How do I optimize my channel mix?
- How do I reach new markets and audiences?
Most marketers partner with disparate agencies that work in siloes, resulting in higher costs and disjoined initiatives that don’t generate and move leads through the marketing funnel quickly and cost-efficiently, according to Brice Chaney, Managing Director, Chief Revenue Officer, Marketbridge. “Organizations want to move away from that fragmented model with higher velocity, integrated sales and marketing initiatives that drive growth and profitability. That’s why Marketbridge has the potential to emerge as a key game-changer for clients,” said Chaney.
Marketbridge comprises more than 260 professionals across six locations in the United States and Canada and partners with more than 150 clients worldwide, including many of the most respected market leaders across the technology, financial services, healthcare, industrial and consumer sectors, including Microsoft, Guidehouse, Chevron and Flex, among others. Its services feature four best-in-class solution areas:
- Go-to-Market Consulting – The Marketbridge Go-to-Market Consulting team takes a needs-based, data-driven approach, delivering specific and actionable recommendations that answer our clients’ objectives.
- Marketing and Communications – Marketbridge’s Marketing and Communications experts work in lockstep with clients to build audience-centric MarComm plans and programs, develop resonant messaging and create show-stopping buyer and seller experiences that deliver on their objectives. In addition, Marketbridge also has strong partnerships with key demand generation and digital marketing leaders including the Association of National Advertisers, 6sense, and DemandBase.
- Marketing Science – Marketbridge’s experts bring rigor, deep marketing intelligence expertise and data-centric problem-solving to optimize performance and chart new paths to growth.
- Technology Solutions – Marketbridge technologists help growth leaders build, integrate, orchestrate and optimize a martech stack that is bespoke to their organizational needs and purpose-built to support their growth objectives.
“Marketbridge represents an exciting new opportunity in the space to enable growth leaders to accelerate performance from strategy through execution at a time when they face increased pressure to generate meaningful ROI from their marketing initiatives,” said Bill Zengel, Senior Vice President, B2B Practice Leader, Association of National Advertisers (ANA). “Quarry, Marketbridge, and COMM have all shared their expertise through ANA’s peer enabled exchanges and their innovation has led to multiple ANA B2 Award wins in the past and their innovative work and expertise has resonated with our Corporate Client-Side Marketer Members. Moving forward, we are excited to see how this new integrated marketing consultancy can serve our members and the greater global marketing community.”
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