Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers Here’s how marketing automation can give marketers predictive superpowers By Jason VandeBoom, Founder and CEO, ActiveCampaign For marketers, being able to accurately predict how and when to best reach customers to drive the most sales would be a dream come true. In fact, … Continue reading Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers