Aislelabs and The Ageas Bowl are proud to announce a partnership to supercharge their marketing systems by enabling a deeper understanding of the fans that throng the stadium. As customer journeys become increasingly complex, the Aislelabs platform will help The Ageas Bowl capture a single customer view of the visiting fans, provide behavioural insights, and enable powerful segmentation capabilities.
The Ageas Bowl in Southampton, UK, boasts a diverse range of facilities, seating north of 20,000 fans, and hosts multiple major events throughout the year. As a mixed-use venue, The Ageas Bowl needs an agile marketing system that will adapt seamlessly depending on the event, is endlessly customizable, and scalable. Said Group Systems and IT manager, Sergio Ceo, “We are excited to be working with Aislelabs, as a partner they’ll help enhance our current systems and processes while their technology provides a platform for future development and innovation which is an important part of our vision.”
In an increasingly digitized world, modern sports fandom has gone beyond the confines of the stadium, building brand equity and salience requires digital transformation and a deep understanding of the customer. “We are pleased to welcome The Ageas Bowl to the Aislelabs family. Venues hold a special place in the hearts and minds of their fans; by leveraging granular customer intelligence and analytics The Ageas Bowl can truly personalize their brand.” said Barry Read, Sales Director UK and Europe