Marketing Automation

Marketing Automation Leader Invado Launches Demand Gen Services

Industry Veteran Carlos Hidalgo joins as Head of Demand Generation Strategy to Spearhead the New Line of Business
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Invado Solutions, a boutique Pardot consulting firm and Salesforce marketing partner, has launched a full-service demand generation solution for its customers. The solution includes full demand gen strategy development, campaign creation, technical implementation and operational support. Carlos Hidalgo, a B2B demand generation strategy veteran, author and TedX speaker, has joined Invado Solutions as Head of Demand Generation Strategy. Carlos brings 25 years of B2B marketing experience to Invado and will drive the new line of business.

Invado Solutions is a recognized Salesforce and Pardot marketing partner, and has provided Pardot consulting and implementation services to B2B, Higher Ed and Nonprofit customers since 2017. “Marketing executives are hungry to learn how to leverage the power of Pardot and Salesforce to drive growth,” Christopher Doran, CEO of Invado Solutions said. “With this strategic offering, Invado customers now have a partner that can deliver a full demand generation strategy as well as technology implementation harnessing Pardot and the Salesforce platform. Invado is truly a full-service Salesforce demand generation agency that can become an extension of our clients’ marketing team and help organizations meet their growth goals year after year.”

“With the launch of its full-service demand gen solution, Invado has a unique opportunity within the Salesforce ecosystem to help clients reach – and even exceed – their revenue goals,” Carlos Hidalgo said. “I am excited about the opportunity to bring this new line of business to our clients and enable them to get more value from their Pardot and Salesforce investment.”

Invado will be sharing a proven Demand Generation Model to help marketing executives transform their demand generation efforts with Pardot and Salesforce during a webinar on September 15, 2021. Register here.

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