Marketing Automation

Marketing automation platform ActiveCampaign acquires Onesend

Focused on product-led growth, this is the marketing automation provider's second acquisition in two years that provides significant product enhancements
Marketing automation

ActiveCampaign, a leading marketing automation platform, has acquired Onesend, a suite of tools empowering franchise, multi-location brands, and reseller agencies. This substantial investment in tools designed to strengthen the operations of these complex and expanding businesses will expedite ActiveCampaign’s global growth. It underscores the company’s unwavering dedication to its extensive partner network.

Onesend tools included in ActiveCampaign’s acquisition are:

  • OnesendHQ, a platform that enables multi-location and franchise brands to scale their email and SMS messaging.
  • POSIFiQ By Onesend, an intelligent platform that integrates point of sale systems with ActiveCampaign.
  • OnesendHQ Portal Companion, which expands ActiveCampaign partner portal capabilities with richer analytics and account management.

ActiveCampaign’s integration of the Onesend services will provide superior technology and support for resellers, franchise, and multi-location businesses and help them manage email campaigns, automations, and content across multiple accounts simultaneously. Incorporating the Onesend services into ActiveCampaign’s partner portal will provide agencies across the globe with a partner portal that can meet all of their business needs—unifying the best of both tools. With more than 3,000 agency partners and more than 900 app integration partners, ActiveCampaign’s partner ecosystem is constantly in a state of growth. This acquisition will only enhance the support and resources available to partners and customers.

“Onesend has been a key partner for us in APAC and among multi-location businesses since they joined our partner program in 2020. Their strong data and analytics capabilities and combined 20+ years of experience in working with multi-location organizations, paired with our customer data and marketing automation capabilities, are unmatched in the market. We look forward to helping more multi-location and franchise companies as well as reseller agencies find growth,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “This acquisition addresses dozens of partner portal ideas that have come directly from partners and customers, so we are confident the businesses we work with will see an immediate, positive impact from this partnership.”

The entire Onesend team will relocate to Chicago to be closer to the ActiveCampaign product and engineering teams.

“Since building Onesend from the ground up, our suite of tools has naturally evolved into helping resellers, franchises, and multi-location businesses get the most out of ActiveCampaign’s powerful platform. Because of our product evolution, officially incorporating Onesend into the ActiveCampaign brand has felt natural, too,” said Scott Thomas, co-founder at Onesend. “We are excited to dig in and continue innovating, developing more ways to help businesses grow together.”

Onesend customers include major regional brands such as Office Choice, Toyworld, SportsPower, and INTERSPORT.

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