Kenshoo, a global leader in marketing intelligence and activation technology, today announces a partnership with global retail media technology company, CitrusAd. This partnership enables digital retail media opportunities for more than 25,000 retailers across the CitrusAd Ecommerce Ad Network, including HyVee, Wakefern, Harris Teeter, United Supermarkets and Weis, as well as Groupon and Petco. Brands and agencies can gain access to insights, campaign management, optimization and cross-channel measurement on retailer inventory through one centralized platform.
“Online grocery was tested and proven out during the pandemic, and adoption is here to stay. Retail media plays an important role within a broader new commerce landscape—think of it as the new point-of-purchase or end-cap display—it’s digital shopper marketing and a valuable, expected component in the changing relationship between retailers and brands. Our mission is to help brands drive sales with the ability to maximize reach while improving ROI, without friction. The partnership with CitrusAd opens up access to dozens of new retailers for Kenshoo advertisers, and allows advertisers to leverage the very best technology,” says Nich Weinheimer, GM of Kenshoo-Commerce. “Both companies’ global footprints make for a match with unlimited potential.”
“We are extremely excited to launch our open API platform and partner with a reputable company such as Kenshoo with their sophisticated retail media activation solution. The CitrusAd Ecommerce Ad Network is already representing $180 billion in sales and this is set to triple over the coming months as more of our contracted retailers go live. Both companies are focused on driving success for the world’s best brands and enterprises. Together, our platforms make it easy to reach and manage the right audiences across multiple retailers at the right time,” said David Haase, Chief Revenue Officer at CitrusAd.
Retail media is emerging as a critical digital media channel, and a continued area of investment for Kenshoo. Just last month, the company expanded to seven new retailers including Shipt, Macy’s, and FreshDirect, which are all supported by Kenshoo’s single platform. For more information, visit https://kenshoo.com/kenshoo-commerce/