Digital Asset Management

Marketing Operations Management Market to cross US$ 22.6 Bn by 2032

Sales in Marketing Operations Management Software to Grow by 7.3% in 2032 as Trend for Brand Recognition Surges
digital asset management software

Fact.MR’s detailed analysis on the global marketing operations management market provides readers with a 360-degree view for the forecast period of 2022 to 2032. The report also unveils crucial information about latest trends, obstacles, opportunities, and growth drivers across various segments, including component, functionality, enterprise size, industry, and regions.

The global marketing operations management market size stood at US$ 9.6 Bn in 2021. As per the study, sales in the global marketing operations management market are projected to reach US$ 22.6 Bn, exhibiting growth at a CAGR of 7.9% during the forecast period (2022-2032).

Rapidly shifting industry landscape is surging the need for educating customers regarding various goods and brands. It is encouraging organizations to adopt innovative solutions, such as marketing operations management systems.

These systems enable organizations to increase their brand value by collaborating on content in real-time. These are also set to help them in minimizing brand devaluation, repetition, and duplication.

High demand for these systems to help organizations in ensuring adherence of content localization, as well as corporate and brand design rules in accordance with local laws is another factor that is estimated to augment growth.

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Moreover, introduction of marketing operations management systems equipped with product information management (PIM) features is likely to push sales. PIM capabilities help companies in gaining detailed information about brands. These also ensure their compliance with legislation related to products.

Hence, key players are incorporating artificial intelligence (AI) in their existing products to automate, optimize, formalize, and digitize a large number of tasks. They are striving to reduce the requirement of skilled human experts and automate complex tasks.

Meanwhile, some of the other key players are including machine learning (ML) in marketing operations management tools to evaluate data for predicting the future. They are also trying to suggest data-driven enhancements to improve the overall marketing performance.

Report Attributes


Base Year Value (2022A)

US$ 10.5 Bn

Estimated Year Value (2026E)

US$ 15.5 Bn

Projected Year Value (2032F)

US$ 22.6 Bn

Global Growth Rate (2022-2032)

CAGR 7.9%

Key Takeaways:

  • Based on component, the software segment is expected to exhibit growth at a robust CAGR of 7.3% by the end of 2032.
  • By functionality, sales in the manufacturing execution systems are likely to record a 7.2% CAGR through 2032.
  • India marketing operations management market is projected to showcase rapid growth by generating a CAGR of 9.6% in 2032.
  • Increasing adoption of cloud technologies is set to help the U.S. marketing operations management market to exhibit 7.3% CAGR in 2032.
  • The U.K. marketing operations management market is poised to expand at 9.1% CAGR by the end of 2032.

Growth Drivers:

  • Ability of marketing operations management tools to encompass call and data analytics, digital asset management, and reports is expected to drive growth.
  • Introduction of state-of-the-art technologies, such as machine learning and AI in various industries is projected to fuel growth.


  • Increasing numbers of data theft, hacker assaults, and malware attacks worldwide may hinder growth.
  • Generation of a vast amount of sensitive data that may be prone to hacking can hamper the usage of marketing operations management tools.

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Competitive Landscape:

The global marketing operations management market consists of various large- and small-scale players. They are striving to implement numerous organic and inorganic strategies to strengthen their positions.

Some of them are focusing more on improving their existing product lines by introducing new features. A few others are engaging in mergers and acquisitions to expand their geographic presence and generate more shares in the market.

For instance,

  • May 2022: Framework Solutions, LLC, a custom software development company based in the U.S., launched its new Marketing Operations, Grants Management, and Technology Service offerings. The company unveiled its latest product offerings at the Veeva Summit, Boston.
  • June 2021: Aprimo, a developer and seller of marketing automation software headquartered in the U.S., announced the launch of the Aprimo Marketing Calendar. It would provide additional capabilities and broader functionality. It would also help companies to gain access to a comprehensive and single view of all projects.

Key Companies Profiled by Fact.MR

  • ABB Ltd.
  • Aegis Software
  • AspenTech
  • Camstar
  • Critical Manufacturing

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More Valuable Insights on Marketing Operations Management Market

In the latest study, Fact.MR offers a detailed study on global marketing operations management market for the forecast period of 2022 to 2032. This study also highlights key drivers promoting the sales of marketing operations management through detailed segmentation as follows:

By Component:

  • Software
    • On-Premise
    • Cloud-Based
  • Professional Services

By Functionality

  • Inventory Management
  • Labor Management
  • Manufacturing Execution Systems
  • Process and Production Intelligence
  • Quality Process Management
  • Others

By Enterprise Size

  • Small and Medium Enterprises
  • Large Enterprises

By Industry

  • Automotive
  • Chemical
  • Healthcare and pharmaceuticals
  • Food and Beverages
  • Consumer Goods
  • Aerospace and Defense
  • Industrial Equipment
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • South America

Key Questions Covered in the Marketing Operations Management Market Report

  • What is the projected value of the marketing operations management market in 2022?
  • At what rate will the global marketing operations management market grow until 2032?
  • Which are the factors hampering the growth in the marketing operations management market?
  • Which region is expected to lead in the global marketing operations management market during 2022-2032?
  • Which are the factors driving the marketing operations management market during the forecast period?
  • What is the expected market value of the marketing operations management market during the forecast period?

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