MarketingProfs, a leader in B2B marketing education and training, announced today that it’s transforming its flagship B2B Forum in-person event this November into a virtual event and year-long learning and membership program.
The event itself will move from in-person to virtual with two days of inspiration, strategy, and tactical hands-on advice and insight. In addition, ticket holders will become part of the MarketingProfs PRO membership community, offering year-round access to education, workshops, community networking, and other resources.
“This year has allowed us to take a step back and rethink how we can best serve our B2B marketing community,” said MarketingProfs Chief Content Officer Ann Handley. “We’ve reimagined a two-day event into a virtual event plus a year-long experience.”
“The biggest challenge for Marketers going to an in-person event is coming back to an inbox full of emails, a long to-do list, and business as usual,” said MarketingProfs CEO Joe Terry. “With the bundled virtual B2B Forum and the MarketingProfs exclusive PRO membership, marketers will carry forward inspiration from the event they love and the learning they need to help drive growth in their organizations. They’ll get it when they need it—not just once a year, but all year long.”
At the virtual event, the two days of learning will feature keynotes from visionaries like David Meerman Scott, April Dunford, and Kevin Carroll. The B2B Forum will feature an additional 41+ sessions covering the most relevant topics to B2B marketers today. Plus, the B2B Forum promises the signature MarketingProfs B2B experience of incredible networking and fun shenanigans.
There are two ways to attend this exclusive event: 1) Be a MarketingProfs PRO subscriber and get in free, or 2) buy a ticket to MarketingProfs B2B Forum.
Either way, the experience doesn’t end in November. Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. PRO subscribers have year-round access to premium resources, including B2B Backstage events (spotlighting the smartest minds in business), a private Facebook group for paid members only, and all MarketingProfs on-demand and live training programs, including our signature Marketing Writing Bootcamp and Storytelling Summit. Plus, PRO subscribers will have unlimited access to our brand-new MarketingProfs Master Classes coming this fall.
The virtual B2B Forum will take place from the comfort of your couch November 4 & 5, 2020. To learn more about the event and MarketingProfs PRO community, please visit http://mpb2b.marketingprofs.com.