Maropost, the connected commerce platform revolutionizing mid-market merchant operations, announced two groundbreaking AI-driven features for its Marketing Cloud product.
These innovations enhanced behavioral insights and product recommendations surfaced from real-time customer data enable marketers to create highly targeted email segments and deliver hyper-personalized offers with unprecedented precision and efficiency.
Advanced eRFM behavioral insights transform customer segmentation
There are two things the most effective email marketing campaigns have in common: surgically precise targeting and granular segmentation. Marketing Cloud’s new eRFM analysis harnesses AI to process and analyze four key dimensions of customer behavior:
- Recency: The last time a customer interacted or made a purchase
- Frequency: How many purchases or interactions a customer makes within a given timeframe
- Monetary value: How much money a customer spends within a period
- Enhanced metrics: Other behavioral data points, including social media engagement, website interactions, and email engagement
Businesses use eRFM insights to automatically identify high-value customers, flag at-risk accounts for re-engagement, and accurately predict future purchasing behaviors.
AI-powered product recommendations drive email conversion
Marketing Cloud’s new AI-driven product recommendation engine automatically populates email campaigns with personalized offers based on real-time purchase data and customer behavior. This intelligent system eliminates common email marketing challenges:
- Generic recommendations that fail to resonate with individual customers
- Time-consuming manual segmentation and personalization
- Outdated suggestions based on historical data
With more personal, relevant, and timely offers, email marketers can expect higher campaign engagement, conversions, and repeat customers.
Building relationships at scale
“By combining AI with advanced behavioral insights and smart product recommendations, we’re not just driving email marketing conversions—we’re helping brands build deeper relationships with their customers at scale,” said Ross Andrew Paquette, Maropost Founder and CEO. “These advanced, new Marketing Cloud features empower businesses to seamlessly connect commerce and marketing, fueling rapid omnichannel growth.”
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