DemandLab, a technology-focused marketing consultancy, has published a new eBook to help B2B marketers overcome the most significant challenges they’ve faced due to the pandemic, and how to shift their strategy back to a proactive mode of revenue growth.
Get Back to Growth: Marketing with Optimism in 2020 and Beyond features an eclectic mix of practical resources and inspiring ideas from top marketers. The eBook is designed to help B2B marketers build resilience and prepare for the future.
Despite the challenges, marketers also have an opportunity to surge ahead of the competition as the economy recovers. Decades of research indicate that companies that maintain a strong market presence during a downturn are most likely to thrive over the longer term.
“Today’s marketers are coping with unprecedented challenges, including budget cuts, pipeline disruption, and the disappearance of some of their most reliable marketing channels,” said Rhoan Morgan, Co-Founder and CEO of DemandLab. “Yet research shows that CMOs still maintain the most optimistic outlook about the future for their organization. We wanted to publish an eBook that celebrated that resiliency and gave them the support and resources they need to move forward confidently.”
Get Back to Growth includes everything marketing leaders need to paint the future with optimism and set the strategy for success, including:
- 3 podcasts from some of the top marketers in the B2B space including Jeanne Bliss of Customer Bliss
- 6 resources, including webinars, assessments, and a decision matrix
- Research into marketing strategies that work during a downturn
This eBook is the latest resource published by DemandLab to help marketers pivot during the pandemic. The agency launched a COVID-19 Resource Center for B2B Marketers in March 2020, which includes eBooks, articles, webinars, podcasts, and worksheets for marketing leaders who need to regroup, rethink, and prepare to thrive as the economy recovers.
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