Marketing Automation

Martech Firm Ansira Appoints Matt Neisler as CFO

Neisler has twenty years of experience in financial leadership roles in the professional services industry
marketing automation

Ansira Partners, Inc. (“Ansira”), a global marketing technology and solutions firm, today announced that Matt Neisler has joined the company as Chief Financial Officer. He will report to Ansira’s Chief Executive Officer Jay Dettling and will oversee global finance, accounting, corporate development, and legal functions.

“It’s a pleasure to welcome Matt Neisler to head up Ansira’s finance team as CFO,” said Dettling. “Matt’s experience with driving financial performance, especially in the professional services market, is the ideal fit to support Ansira as our company continues to evolve and grow in the digital marketing space.”

Most recently, Matt served as CFO of Trustwave, a leading cybersecurity and managed security services provider with a global customer footprint spanning 96 countries. He drove several major organizational transformation efforts at Trustwave, including a strategic review of the company’s product and go-to-market strategies, as well as initiating several cost transformation efforts. Neisler has also previously served as Senior Vice President, Americas CFO at DXC Technology, where he was responsible for all aspects of finance for the region, including deal governance and the application of critical financial controls. During his tenure at Hewlett Packard Enterprises and its predecessors, Neisler held several leadership roles in finance and strategy. He held the role of Vice President, Finance Lead of Divestiture & Integration Management Office where he led the finance team responsible for executing the divestiture of the Enterprise Services business, representing $18B annualized revenue, and integrating into DXC. Earlier in his career, Neisler held leadership roles in corporate strategy consulting with Deloitte and PwC.

“This is an interesting time in the digital marketing space with many emerging trends and opportunities that Ansira is uniquely positioned for on many levels, with its industry-leading solutions, as well as the recent acquisition of Sincro,” Neisler said. “I look forward to leveraging my experience to lead the finance team as the company expands its footprint at an accelerated pace, and to working with Jay and the team as we continue to bring new growth to Ansira’s global business.”

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.

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