1. Tell us about your role at QuanticMind?
I wear a lot of hats! But most importantly, my role is to help our team build world-class technology and provide best-in-class partnerships to brands and marketers all around the world. While my background is more technical in nature, there is nothing I love more than geeking out with customers on digital marketing.
2. Can you tell us about your journey into this market?
Prior to QuanticMind, I earned a Master of Science in Mechanical Engineering from Stanford University and was part of the Data Science team that built and managed the traffic acquisition platform at NexTag. During my time there, I recognized there was a need for applying artificial intelligence and data science principles to marketing at a scale that few brands could fathom. This, plus the clear shortage of technologies that could expose relevant, actionable insights from all the data noise out there led to the founding of QuanticMind.
3. How do you think technology is upgrading the marketing sector?
The digital explosion over the last decade has essentially changed the nature of marketing—today we’re operating in a marketplace driven by intelligence and connection.
Modern consumers have real-time conversations with brands across multiple channels on various devices, often simultaneously. People are leaving engagement bread crumbs all over the place and it’s up to marketers to connect them all.
The disruption coming, then, is with technology that can consolidate, normalize, and harmonize disparate data in one central location. Companies that adopt these intelligent systems will be empowered to visualize their data more easily and identify hidden areas of opportunity. Marketers will be able to build and create an ecosystem that improves the speed, relevance, and reach of their campaigns.
4. How do you think data analytics is empowering marketing campaigns?
Making data analytics a part of their core strategy allows business leaders to streamline processes and focus on capitalizing on opportunities to grow scale and efficiency. It also enables leaders to identify and strategically respond rapidly to market changes. The benefits of a data-first approach are illustrated by a McKinsey Global Institute study that reveals a data-driven organization is:
● 23x more likely to turn prospects into customers
● 6x more likely to retain customers
● 19x more likely to generate a profit as a result
In terms of marketing campaigns, data analytics helps marketers to make decisions based on the behavior of their ads, customers, and market, rather than the more traditional “gut feeling.” It’s the simple idea of Mad Men evolving into Math Women & Men.
5. What is the significance of AI in Bid-Optimization?
AI-powered bidding algorithms enable marketers to make focused campaign decisions and improve budget utilization while meeting business goals. Some of QuanticMind’s advanced capabilities, such as natural language processing, allow advertisers to maximize the impact of AI bidding on their programs.
6. In what way does QuanticMind streamline performance management?
QuanticMind is all about efficiency. Our solutions save the time marketers otherwise spend tracking, consolidating and analyzing data in order to automatically minimize wasted spend and grow revenue. We also offer innovative solutions that marketers use to define and execute campaign strategy, such as performance forecasting and what-if modeling.
7. How would you say QuanticMind utilizes its proprietary machine learning algorithms for advertising?
PPC bidding optimization has evolved quite considerably over the last decade. The bidding calculation operation for large scale paid search programs is an immense labyrinthine technical maze with countless moving parts that can simply be too complex for data scientists to manage, let alone day-to-day analysts and managers. QuanticMind was built to solve this problem.
Our solution is fundamentally different from legacy PPC bidding optimization tools in two areas: our flexible infrastructural foundation and our advanced machine learning-powered bidding process. The QuanticMind platform leverages the latest advances in data science, Bayesian modeling, predictive performance methodology, and natural language processing to rigorously optimize SEM performance toward specific business goals.
8. What features of your Marketing Intelligence Platform differentiates it in the market?
At its core, our Marketing Intelligence Platform empowers marketers to consolidate their disparate data and expose powerful insights at the deepest levels of granularity. By adopting the technology, users gain the capacity to:
– Establish a single source of truth for all of their customer engagement data
– Eliminate time spent connecting siloed channel and performance reports
– Automatically generate key dashboards to share across their company
– Fully automate all data acquisition and harmonization operations
– Centralize dashboards to analyze marketing and sales results from multiple sources
And a whole lot more! Ultimately, the Platform offers an unparalleled view into what marketing initiatives are generating ROI. Users can identify which campaigns are doing well and which ones are wasting money.
9. What advice would you like to give to the technology Start-Ups?
First and foremost, I would say find a business problem that you can solve 10x better or for one-tenth the cost of the alternatives and then fearlessly pursue building your solution with frequent customer feedback along the way. Tackle the hard problems and questions first, and, above all, listen to your customers.
Secondly, I think it’s important to acknowledge that start-ups are facing a different set of challenges as we battle the coronavirus pandemic. I would advise business leaders to be open, transparent, and honest about the situation with your employees. This helps build and deepen trust throughout your organization. I would also encourage them to find ways to partner more closely with customers. Be a resource for customers and ensure you go above and beyond their expectations. Then, when we do finally emerge from the other side of this crisis, your customer relationships will be stronger than ever. And through everything, stay positive!
10. What is the Digital innovation in sales technology according to you made its mark in 2020?
Well, 2020 was clearly the year of Zoom. Video conferencing was already a way of life for distributed teams and those working from home, but now it can be said that we all have to Sell from Home (SFH) too. I love getting in front of a prospective customer and look forward to the chance to do so again soon, but in the meantime, Zoom is working wonders.
11. What are the major developments you are planning, in recent times?
We continue investing in developing and innovating on our technology, particularly our Marketing Intelligence Platform. I’m extremely excited at its fast adoption and how quickly it’s been able to add value for leading marketing programs.
12. Can you tell us about your team and how it supports you?
I’m incredibly proud of the amazing team we’ve assembled here at QuanticMind. Every day, across every department, I’m humbled by their creativity and dedication to achieving the goals we’ve set ourselves.
13. What movie inspires you the most?
A couple movies come to mind… First, The Pursuit of Happiness, because it’s a story of perseverance and how powerful love can be. Second, Moneyball, which reinforces how important it is to track, measure and optimize based on data.
14. We have heard that you have a very joyful work culture, so can you share with us some of the fun pictures of your workplace?
It’s true! We have a fantastic workplace culture at QuanticMind. Before COVID-19, we regularly held company-wide events and went on team-building excursions. While our offices have been closed as a result of the stay-at-home orders, I have been hosting company Poker tournaments every Friday which have been very entertaining. They represent an excellent way for our employees across the world to stay connected and enjoy some downtime. It’s more important than ever before that we can disconnect from the daily grind together as one team.
15. Can you give us a glance of the applications you use on your phone?
My go-to apps are pretty boring, but VERY functional:
– Email
– Messages
– Chrome
– LinkedIn
– FaceTime
– Workflowy
– Jira
Plus, a few games for fun 🙂
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