Martech Leader Entravision’s Shoboy Show Now in Hispanic Markets

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Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, announced today that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now also being syndicated in San Diego, CA on XRST-FM and in Houston, TX on KLOL-FM.

The Shoboy Show is a feel-good entertainment experience that’s real, relatable and fun. The morning show is featured on Entravision’s Latin Urban Fuego Hot Hits stations and targets the new generation of bilingual Latinos who live the “Spanglish” lifestyle.

The Shoboy Show has been actively expanding its market base. In 2020, the show launched in McAllen, TX (KKPS 99.5 FM), Sacramento, CA (KHHM 103.5 FM) and Stockton-Modesto, CA (KCVR 98.9 FM) in August; in Albuquerque, New Mexico (KJFA 102.9 AM-FM) in October; and in Salt Lake City, UT (KBMG 106.3 FM) in November.

In 2021, the Shoboy Show debuted in Santa Barbara-Santa Maria, CA (KRTO 97.1 FM) in January, followed by Las Vegas, NV (KRRN 92.7 FM) and Palm Springs, CA (KPST 103.5 FM) in March. With the San Diego and Houston markets, ten stations now syndicate the program. Entravision has an exclusive sales agreement to represent the Shoboy Show nationally on a network basis.

WHERE: Más Flo, 107.7, XRST-FM, San Diego – as of April 5, 2021

Mega, 101.1, KLOL-FM, Houston – as of June 21, 2021

“Adding both San Diego and Houston to the Shoboy Show market lineup greatly enhances our network clients’ ability to reach the English- and Spanish-speaking Latino markets,” said Chris Munoz, Entravision’s EVP of National and Network Sales. “Edgar ‘Shoboy’ Sotelo’s content continues to attract a wide variety of listeners, and we are excited to be rolling out this well-loved show into two new markets.”

“We are beyond thrilled to join ‘Más Flo’ in San Diego/Tijuana and the Mega 101 familia in Houston,” said Edgar “Shoboy” Sotelo. “Our show’s content attracts an extensive bilingual audience that reaches beyond the US borders and is perfectly representative of the demographics of each region in which it airs. We continue to have discussions with additional stations around the country and look forward to adding more markets to our show’s lineup in the future.”

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