Martindale today launched Martindale Leads Manager, an all-new free software service that delivers real-time leads directly to an attorney’s mobile device and/or desktop computer.
On launch, the service will deliver leads sourced from an attorney’s Lawyers.com and Martindale.com Professional Profiles, from an attorney’s Martindale website, and from Martindale-Nolo’s pay-per-lead service. Additional lead sources will be added in the near future.
“The likelihood of an attorney connecting with a lead is 10 times greater during the first hour after it is submitted,” said Diana Schulz, President of Martindale. “Our new service greatly increases the likelihood that each new lead becomes a client by enabling attorneys to respond to prospective clients immediately.”
Martindale Leads Manager introduces CRM-type functionality that displays new leads, leads not yet contacted, and leads in progress, fully synced on both desktop and mobile devices. Attorneys can respond instantly via SMS text, email or phone, or they can assign leads to others at their firm. The app is compatible with all Apple and Android mobile devices.
Additional key features include:
- Real-time push notifications for new leads
- Auto-response and replies via email and SMS templates
- Lead status, communication history and reminders
- Assign and close leads functionality
Later this fall, leads from Avvo and Ngage Live Chat—sister companies of Martindale—will be added to the service, giving attorneys full control over all of their leads in one central location.
“Our goal in developing Martindale Leads Manager is to give our clients an edge over their competition by making responding to leads as easy as responding to a text message,” added Schulz. “Whether in the office, at court or on the road, attorneys can now respond to and manage their leads immediately and grow their practices even faster.”
Martindale Leads Manager is available for free download now from both the Apple and Android app stores.
Martindale helps attorneys grow their practice through exposure to 25 million consumers and businesses monthly, who visit our websites for legal information. It provides comprehensive legal marketing solutions including real-time lead generation, online legal profiles, live chat, and website services. The family of legal resources include Martindale.com®, Lawyers.comSM, Nolo.com, Avvo.com and other top-ranking destinations. The Martindale Legal Marketing Network is wholly owned by Internet Brands.