Today Marxent, the leader in 3D commerce and the top 3D visualization platform for furniture, kitchen cabinets, and decking announced the issuance of a notice of allowance from the United States Patent and Trademark office for their Design from Photo e-commerce technology.
The patent-protected IP includes the ability to tap on a buyable product in an inspirational photo and add it to a 3D scene with other 3D products as a part of the customer buying journey for both e-commerce and in-store purchases. It also covers whole-room add-to-cart from a 3D scene. “While simple for shoppers to use, our Design from Photo feature solves a very big problem for retailers,” said Beck Besecker, Marxent’s CEO and Co-Founder. “Home improvement is a $500 billion category where just a fraction of sales is online.”
Consumers start by browsing inspirational photos. Once they find a photo that resonates, they embark on an intuitive, self-service design experience. The entire room designed by the shopper can then be added straight to an e-commerce cart or shared with a design pro for collaboration. Consumers can build their dream spaces quickly and easily without a learning curve and without browsing through large catalogs.
High-consideration home categories such as furniture and DIY are finding significant growth and engagement online with Design from Photo which captures shoppers in the inspiration phase of shopping for home updates. 3D Room Planner shoppers are twice as likely to complete a project and twice as likely to buy.
The Marxent 3D Room Planner with Design from Photo is used by leading furniture retailers and kitchen cabinet manufacturers including Lowe’s Home Improvement, Macy’s, La-Z-Boy, John Lewis & Partners, American Furniture Warehouse, and American Woodmark.
“Pinterest and online image search are the starting places for nearly every home improvement project,” Besecker said. “3D Room Planner with Design from Photo is the self-service shopping platform for the HGTV generation.”