Content Marketing

Matterkind Awarded for Innovation Technology

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Today, the Business Intelligence Group named Matterkind Organization of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges companies have connecting and collaborating with prospects and customers.

Matterkind, the activation intelligence company for Interpublic Group (IPG) that connects people to what matters, was recognized for its outcome-based marketing (OBM) approach that can connect marketing silos and drive revenue. This approach combines existing media and advertising campaigns to real business outcomes to make direct impact in overall marketing efficiencies. OBM utilizes an audience first, data driven approach to offer precise messaging to past and prospective, qualified customers for brands to deliver conversions.

With the deprecation of third-party cookies, brands must build up their database to reach prospective customers. Matterkind leverages best-in-class technology to build out a qualified database of users to deliver comprehensive and optimal addressable solutions. Its proprietary technology is built on trust and transparency that offers brands the ability to optimize their outcomes with buying models customized to their goals. These include Lead Generation, Cost Per Action Pricing Model, Marketplace/Partner Development and Affiliate Marketing.

“We are grateful to receive this recognition for our unique approach and we are very excited for the future of our company in this area,” said Nancy Hall, executive vice president of outcome-based marketing at Matterkind. “We are currently working with other IPG companies to help brands embrace a data-driven outcome-based marketing approach that helps clients develop a fully addressable plan to drive potential customers to change behavior and consideration, which ultimately turns to action.”

“We are proud to reward and recognize Matterkind for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

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