Display & Programmatic Advertising

Matterkind US Hires EVP Outcome Navigator

Sean Popen to Lead Outcome Navigator Business
programmatic display advertising

Matterkind, IPG’s activation intelligence company, announced today Sean Popen has joined the company as EVP, Outcome Navigator. Sean steps into the position after the recent promotion of Nancy Hall to CEO, Matterkind US.

Matterkind launched Outcome Navigator, the first-in-market, outcome-based marketing solutions suite without risk, in April of this year. Sean will lead all aspects of the Outcome Navigator business, and the suite’s Addressable Outcomes and Pay for Performance offerings, including sales, production and solutioning, and delivery.

“Sean is a natural leader, who not only cares about the work, but about the people he leads,” stated Nancy Hall, Matterkind US, CEO. “‘Sean has expertise in omni-channel marketing, and is a proven results-driven manager, who inspires and truly appreciates his team. Outcome Navigator is a natural extension to Matterkind’s core values, defined by conscious marketing; respectful marketing that is adaptive to the needs of people, and the goals of our clients. I cannot think of anyone more suited to run this area of our business.”

Sean joins the Matterkind team with more than 25 years of omni-channel marketing experience. With previous roles that include Chief Marketing Officer for Off Lease Only, a $1B, PE-Backed company, Vice President of Digital Marketing and eCommerce for Tracfone Wireless, and Senior Director of eCommerce for Office Depot/Office Max, Sean brings expertise in Search Engine Marketing, Programmatic Display Advertising, and Affiliate Marketing to the role. He has also held leadership roles with Lenovo, CenturyLink, Landmark, AOL, Netflix, and Feld Entertainment, the original producers of Ringling Bros Circus and Disney on Ice.

“I’m truly honored to be part of this amazing company and team,” stated Sean. “Being able to combine my various brand and client experience brings all the pieces together and makes this my dream job. There is a definite need to enable companies to manage, optimize, and grow their programs with a performance mindset that is also respectful to the individual. I look forward to working across the organization, the greater IPG team, as well as externally to evolve and scale Outcome Navigator across multiple verticals.”

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