Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its 2023 Guide to must-have brand videos, helping companies engage audiences and create brand affinity at each stage of the buyer’s journey. The guide helps brands identify the strengths, weaknesses and blind spots in their holistic video-marketing strategies.
View the 2023 Guide to 10 Must-have Brand Videos Here
The guide groups each strategic asset within a stage of the buyer’s journey – awareness, consideration, decision and nurture – outlining the following 10 videos every brand needs:
- Brand Anthems + Commercials
- Live + Immersive Experiences
- Thought Leadership
- Product or Service Explainers
- Event Coverage + Support
- Customer Success Stories
- About Us/Recruitment
- Original Series or Podcast
“Every business needs video to effectively communicate its brand messages,” said Mandy Mladenoff, President of Matter. “Whether you’re showcasing your leaders’ expertise, explaining the ROI of your products and services or giving audiences a glimpse into your company culture, there are strategic videos for each stage of the buyer’s journey that will help guide your audience’s decision-making.”
Check out the Gusto team’s award-winning work – including two recent Emmy Awards!
Learn more about working with Matter’s Gusto team by reaching out today.
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