Customer Experience, Service & Success

Media Experience Platform Cloudinary Joins the MACH Alliance

Brings API-first Experience and Commitment to Growing MACH Ecosystem to Help Future-Proof Enterprise Technology
customer service experience

Cloudinary, the media experience platform for many of the world’s top brands, today announced that it has joined the MACH Alliance, the independent not-for-profit organization dedicated to advocating for open, best-of-breed technology ecosystems for enterprises, on a mission to future-proof enterprise technology and propel current and future digital experiences.

The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS and Headless) was formed to help enterprises adopt and adapt the best and most agile systems, processes and skills to turn their digital practices into business differentiators. Cloudinary joins the MACH Alliance to advocate for flexibility and openness that are not always a part of traditional software suites design. Cloudinary will help business leaders take advantage of the most innovative and flexible enterprise technologies available to break the constraints of the release cycle.

As customers’ expectations of websites and apps continue to grow on a daily basis, there is a growing pressure for brands to reimagine their digital experience. While a large part of this involves investing in technology and evolving the martech stack, this approach often exposes companies to the complicated nature of new technologies, systems and platforms and to the sometimes limited capabilities of investing in a single vendor solution. The collaboration that the MACH Alliance encourages is designed to help overcome this challenge, especially as investing in headless architectures continues to gain momentum.

“We’re excited to have Cloudinary become an active member of the MACH Alliance,” said Sonja Keerl, President of the MACH Alliance. “Now more than ever, consumers expect visual-first digital experiences whether they’re shopping on an e-commerce website or consuming news content on a mobile app. With its open ecosystem, API-first approach and flexible framework, Cloudinary is transforming the visual media experiences for their customers and partners in a seamless and open manner, and therefore a great addition to the MACH Alliance family.”

“Cloudinary now has more than one million developers on its platform and we’re deeply committed to enabling them to harness the power of media-as-a-service to create, manage and deliver engaging experiences at scale,” said Doron Sherman, VP of Developer Relations at Cloudinary. “By being an integral part of an ecosystem that encourages a modern approach to development, we are aiming to add an essential layer of innovation to our community and building of the visual web.”

To learn more about Cloudinary and its award-winning media management solutions visit For more information about the MACH Alliance, visit

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