Media.Monks appoints Laurent Farci as Chief Information Officer


S4Capital’s operating brand Media.Monks, a digital-first advertising and marketing services company, has appointed Laurent Farci as the new Chief Information Officer (CIO). In this new capacity, Laurent will play a crucial role in supporting the needs of the organization by consolidating and standardizing its tech platforms to enhance the monitoring and flow of information. Additionally, he will identify the best methods for sharing information to establish a sophisticated, scalable technology ecosystem across S4Capital.

Laurent recently led the organization’s migration to a standardized customer relationship management system and will aim to replicate this success for all Media.Monks’ major platforms globally. This work supports Media.Monks’ mission to establish a unitary, integrated structure and streamline operational efficiency.

Laurent brings a wealth of experience to this role, having spent nearly 20 years in the system technology space and having been with Media.Monks for the past six years. In previous Media.Monks roles, he largely managed the company’s Salesforce utilization; as the software grew to become one of the main platforms used internally, Farci’s scope in managing internal technology implementation likewise expanded. Prior to joining the company, he worked at Capgemini and also managed his own independent consulting firm.

“Appointing Laurent Farci as CIO is a logical step forward and underscores our commitment to robust Information Governance. We have complete confidence in Laurent’s ability to enhance our tech infrastructure and expertise to drive our tech platforms towards greater efficiency,” said Jean-Benoit Berty, COO of S4 Capital.

“A strong tech foundation is the cornerstone of highly efficient and effective organizations,” said Laurent Farci, CIO at Media.Monks. “I am excited to spearhead efforts to consolidate and standardize our tech platforms to ensure seamless information flow and operational excellence across all areas of the business.”

Laurent and his team of IT professionals, engineers, business analysts, and system administrators will drive operational excellence by reviewing and consolidating tech platforms and developing solutions tailored to the business while focusing on leveraging AI as a core foundation. Their focus will cut across finance, legal, marketing, growth, accounts, HR, and information security, ensuring that all facets of the organization benefit from optimized tech solutions.

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