Data Analytics

Meltwater Brings Powerful New Enterprise Suite to APAC

Integrated data and AI-based insights to help businesses drive decision-making Key hires to further expand enterprise offering and accelerate growth in the region One Championship and TBWA Philippines are amongst early adopters of the enterprise suite

Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.

Meltwater’s powerful enterprise intelligence suite brings to life the company’s vision of harnessing the world’s data in real time to unlock brands’ competitive edge. Using best-in-class artificial intelligence (AI), natural language processing, computer vision and inference models, the solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.

“In a world where analytics and dashboards are key to insights and driving business outcomes, the veracity of data will define the winners,” said David Hickey, Executive Director Asia Pacific at Meltwater. “With Meltwater’s enterprise innovations, brands get deeper, bespoke insights, unified data from multiple sources, and customised data delivery so that they can focus on what matters the most – identifying customer needs.”

Meltwater’s Enterprise Intelligence Suite offering announced today, includes:

Detailed reporting and analysis

Go beyond traditional PR and marketing measurements to gain deeper insights into the quality of coverage and message penetration.

A 360-degree view of data

Combine Meltwater’s data with first-party and third-party datasets for more compelling insights, context and comparisons.

Custom data delivery and packaging

Control how you visualise key metrics and communicate data via Meltwater’s active display and custom dashboards.

Premium customer support

Receive proactive guidance and best practices to help solve business challenges more effectively.

As part of its enterprise push, Meltwater has appointed new senior leadership to drive value for brands in their data journey across Southeast Asia, Japan and South Asia. Ramnath Bojeesh steps into the newly created role of Enterprise Area Director for Southeast Asia & Japan to build out the enterprise business in the region. His 13 years of experience spans a range of sales roles at Scandit, Talkwalker and Brandwatch.

 The company’s other pivotal hire is Li Li Chua, who joins as Customer Success Director APAC to lead customer success. She has over two decades of experience, including in client engagement roles at IBM, Gartner and SAP.

“It’s an exciting time to be doing business in Asia Pacific and we’re thrilled to be adding enterprise leaders with a proven track record join us as Meltwater navigates its next, important phase of growth,” Hickey added.

With double digit growth, Southeast Asia and Japan continue to be at the core of Meltwater’s growth in the APAC region. In the past year, the company has added Genting Malaysia, One Championship, TBWA Philippines, and Sumitomo to its client roster.

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