Customer Experience, Service & Success

Mercedes-Benz USA Achieves Digital Success with Perion SORT™

Perion’s SORT™ technology perfectly achieved leading brands needs for a solution that protects user privacy, while outperforming traditional third-party cookies and contextual targeting click-through rate (CTR) by 58%
Perion Network

Perion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced the results of a digital advertising campaign for Mercedes-Benz USA (MBUSA), a vehicle automotive brand responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States.

“We are thrilled by the validation of SORT™ by a global icon like MBUSA. Mercedes is part of huge trend of leading advertisers who recognize that consumer increasingly favor brands that protect their privacy,” said Doron Gerstel, CEO of Perion. “We will continue and invest to lead this trend by providing privacy first targeting technology and superior performance results.”

“As a digitally innovative brand, Mercedes-Benz USA is always looking for unique creative experiences and first-to-market technologies to take our campaigns to the next level,” said Ashley Epperson, Media Supervisor at Mercedes-Benz USA. “Utilizing Undertone’s immersive High Impact formats including Live CTV, coupled with their latest privacy-compliant targeting solution, SORT™, we were able to stand out across all screens, reach entirely new audiences and see a 70% increase in brand interactions.”

The goals of the campaign included driving awareness of MBUSA’s CPO vehicles and sales event; educating consumers on the benefits of CPO vehicles; and generating interest in owning CPO vehicles among existing and new customers to deliver intent and action.

To assess the ability of SORT™ to meet MBUSA’s high standards of privacy and performance, it was A/B tested against both third-party cookies and contextual targeting. In both cases, starting in February 2022 and continuing through July, SORT™ outperformed the other tactics by 58% in click-through rates (CTR) – all which generated significant traffic to the CPO landing page. The technology delivered exceptional success with over two-times the delivery against conventional methods while protecting consumer privacy and providing total anonymity by not tracking or storing user data.

As a proprietary AI solution, SORT™ analyzes real-time, cookieless data signals to identify users with shared traits and classify them into a “Smart Group”. The data signals provide information on the user the moment they land on a page. People who share attributes respond similarly to advertisements, allowing Undertone to predict performance and optimize the campaign.

About Perion Network Ltd.

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