Meridian Group Merging with WB Marketing

Acquisition creates largest full-service agency serving clients in Southeast Virginia

Meridian Group, a full-service integrated marketing and communications firm, is now under the umbrella of Five Hill Capital, the parent company of WB Marketing. This month, Five Hill Capital acquired majority interest in Meridian Group from Joe Takach, the agency’s founder. After 43 years in the industry, Takach is now semi-retired but will continue to serve as a consultant.

“As I step back into a consulting role to enjoy more time with my family, I know I’m leaving the agency in excellent hands and look forward to watching an already amazing team of advertising, marketing and public relations professionals further grow and serve clients in meaningful ways,” said Takach.

This acquisition joins the forces of two well-established Hampton Roads–based agencies to form the largest and most well-rounded, full-service agency serving clients in Southeast Virginia. By pooling resources and merging operations, current and new clients seeking traditional and digital advertising, marketing and public relations services will have even more access to industry professionals with decades of combined experience to help build top brands and drive results.

“I am excited to build upon the legacy of Meridian Group and bring more services, deeper insights and creative skills to the market,” said Bill Brunelle, the newly named president of Meridian Group. “We have the great fortune of working with many of the top businesses in the area and now, we have more talent and depth than anyone else to make a difference for our clients. This is one of the most exciting times in my 30+ year career, and the future has never been brighter.”

“We have transformed WB Marketing over the last few years and established ourselves as a premier digital and creative agency in the market with a passion for clients and transformation,” said Jean Matacunas, CEO of WB Marketing. “This combination enables us to bring this same passion and fun to more clients, every day.”

The combined organization will maintain both its current Norfolk and Virginia Beach offices and integrate full-service creative, digital, media, public relations, video and web development services.

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