Messagepoint Inc. announced it has been named a Leader in the IDC MarketScape: Worldwide Intelligent Customer Communications Management 2024 Vendor Assessment (Doc #US51359124, December 2024) and the IDC MarketScape: Worldwide Automated Document Generation 2024 Vendor Assessment (Doc #US52111324, December 2024).
Messagepoint is positioned in the Leaders Category in both of these reports which focus on solutions for managing personalized customer communications. The IDC MarketScape for Intelligent Customer Communications Management evaluates vendors that natively own or integrate forms technology and artificial intelligence, or generative AI (GenAI) features for the enhancement of automation in content creation, management or insights and discusses the shift from traditional document generation to a more intelligent communication platform. The IDC MarketScape for Automated Document Generation examines the automated generation of documents and communications for multichannel delivery while highlighting the shift of document generation to a more personalized form of communication outside of traditional regulated requirements. Vendor inclusion criteria involved a comprehensive survey and investigation of each vendor to ensure their offerings were qualified by capabilities and strategies related to success in the CCM market. The report provides a comparative evaluation of the criteria that are most valuable to a company when choosing a CCM solution.
We believe recognition as a Leader in intelligent customer communications management applications underscores Messagepoint’s commitment to providing modern approaches and solutions leveraging AI and machine learning (ML) to optimize the way organizations create, deliver and manage customer communications across multiple channels. For the past eight years, Messagepoint has invested in a specialized AI team focused on enhancing the capabilities of the company’s proprietary AI and ML engine, Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), making the platform exceptionally qualified to deliver dynamic digital experiences efficiently at scale. Messagepoint stands alone in its ability to provide a flexible content system that facilitates headless CCM capabilities for supporting digital communications and seamlessly integrate with platforms like Unqork to provide codeless content management and application development hooks for creating comprehensive digital experiences.
“Messagepoint’s AI-powered platform continues to change traditional customer communications management with its ability to incorporate intelligence that makes real-time, contextually relevant experiences possible. Another important element to AI/ML/GenAI is Messagepoint’s AI-based search and content intelligence features for content authors and curators to effectively leverage content snippets as a foundation for creating highly personalized communications across digital channels,” said Marci Maddox, research director, enterprise content strategies at IDC and author of the report.
Messagepoint has pioneered advancements in the industry by being the first to introduce AI-powered Assisted Authoring, content rationalization and migration through its MARCIE platform. The solution provides a no-code platform for business users, offering a modern and comprehensive cloud-based approach that enhances the speed and efficiency of communications management. Messagepoint also provides organizations with the ability to utilize centrally managed and controlled content objects across various digital channels, eliminating redundant content operations that typically come with managing multiple channels. According to the IDC MarketScape for Intelligent CCM, “Messagepoint’s AI-Assisted Authoring tool optimizes content creation by identifying redundancies, improving readability, and suggesting alternative personalized phrasings while ensuring brand consistency, translation and translation accuracy, proactively identifying and addressing potential issues related to sentiment, and reading levels acting as a compliance agent to validate against standards.”
The IDC MarketScape for Intelligent CCM report also noted, “Messagepoint Touchpoint Exchange acts like a communications app store to an intelligent content hub, allowing customers and partners to efficiently create, distribute, and manage content across various channels, with customizable templates and prebuilt touch points to accelerate content development and streamline communication processes.” The solution makes it possible to efficiently create, distribute and manage content across various channels, with customizable templates and pre-built touchpoints to accelerate content development and streamline communication processes.
“We are honored to be recognized as a Leader in two important IDC MarketScape reports for CCM,” said Steve Biancaniello, CEO of Messagepoint. “With the market evolving rapidly, AI is set to play an even more significant role in shaping the future of customer communications, making implementing digital strategies critical to enhancing the customer experience. By staying ahead of the curve, we are able to help organizations capitalize on both of these dynamics by leveraging the power of AI and digital innovation to drive meaningful growth and customer satisfaction.”
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